Shop what your barber used. American Crew Pomade is the water-based classic for slick, shiny, gentleman-sharp styles. It gives medium, pliable hold with high shine, so your side part, slick-back or pomp stays put and looks polished, then rinses out in the shower with no greasy hangover. It's a modern, flexible alternative to gel that works on straight or curly hair.
Why Our Barbers Love It
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Medium hold, high shine: polished control without crunch.
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Water-based: shampoos out easily without residue.
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Lanolin: tremendous shine and a pliable, re-combable hold.
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Safflower seed oil, sage, ginseng and quillaja extracts: conditioning extras.
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Curl-friendly: controls curly hair without drying it out.
Best For
Side parts, slick-backs, pompadours, classic barbershop cuts and curly hair that needs taming. All hair types.
How to Use
- Warm a fingertip-sized amount between your palms.
- Work through dry or towel-dried hair.
- Comb into place. Apply to damp hair for a sleeker, wet look, or to dry hair for more control.
Pro Barber Tip
For a sharp side part, apply to towel-dried hair, comb in the part, then finish with a quick blow-dry while combing.
Scent
The classic American Crew barbershop scent: clean and subtly masculine.
Ingredients
Aqua (Water) (Eau), PEG-25 Hydrogenated Castor Oil, Oleth-10, Lanolin, Oleth-20, Diisopropyl Dimer Dilinoleate, Glycerin, Hydroxypropyl Bisstearyldimonium Chloride, Alcohol Denat., PVP, Propylene Glycol, Carthamus Tinctorius (Safflower) Seed Oil, Salvia Officinalis (Sage) Leaf Extract, Panax Ginseng Root Extract, Quillaja Saponaria Bark Extract, Parfum (Fragrance), Linalool, Limonene, Hexyl Cinnamal, Benzyl Salicylate, Alpha-Isomethyl Ionone, Citronellol, Hydroxycitronellal, Geraniol, Citral, Diazolidinyl Urea, Methylparaben, Benzoic Acid, Propylparaben.
Formulas can change. Check the jar for the most current list.
Frequently Asked Questions
Is it water-based or oil-based?
Water-based, so it washes out easily with regular shampoo.
Pomade or Forming Cream?
Pomade gives more shine for slick, classic looks. Forming Cream has a more natural, medium shine.
Where can I buy American Crew in Alberta?
Online at denimandsmith.com, shipped from Calgary, or at any Denim & Smith barbershop across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.
Pairs Well With
Forming Cream · Fiber · Defining Paste