Shop what your barber used. American Crew Forming Cream is the easiest styling cream in the lineup and the perfect first jar if you're new to product. It gives medium, pliable hold with a natural shine, helps hair look thicker, and never feels sticky or stiff. Neat office hair, a relaxed side sweep or a casual quiff are all done in under a minute.
Why Our Barbers Love It
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Medium hold, medium shine: a natural, healthy-looking finish.
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Lanolin wax and carnauba wax: movable, re-workable hold.
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PVP and VP/VA copolymers: firmness, body and fullness.
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Glycerin and sucrose: moisture, plus a thicker-looking finish.
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Water-based: shampoos out without residue.
Best For
All hair types and most lengths, everyday styles, and anyone new to styling products.
How to Use
- Warm a fingertip-sized amount between your palms.
- Work evenly through damp or dry hair.
- Style with fingers or a comb.
Pro Barber Tip
Apply to damp hair and blow-dry for extra volume, or to dry hair for more definition and control.
Scent
The classic American Crew barbershop scent: clean and subtly masculine.
Ingredients
Aqua/Water/Eau, Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.
Formulas can change. Check the jar for the most current list.
Frequently Asked Questions
Is Forming Cream good for beginners?
Yes. American Crew designed it as the easy entry point to styling jars.
Forming Cream or Pomade?
Forming Cream has a more natural shine. Pomade is shinier, for slick, classic looks.
Where can I buy American Crew in Alberta?
Online at denimandsmith.com, shipped from Calgary, or at any Denim & Smith barbershop across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.
Pairs Well With
Pomade · Fiber · Defining Paste