Shop what your barber used. American Crew Fiber is the OG matte texture product that's been in barbershops since the '90s, and there's a good chance it's what your barber just worked into your cut. It gives short, choppy styles high, pliable hold with basically zero shine, plus a thicker, fuller look. Perfect for messy textured crops, quiffs and anything 3 to 8 cm long that should look like you tried, but not too hard.
Why Our Barbers Love It
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High hold, low shine: strong, all-day control with a natural matte finish.
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Lanolin wax: the secret to Fiber's famously pliable, re-workable hold.
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PEG-8 beeswax: extra grip and control.
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Thickening effect: makes fine or thin hair look fuller.
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Water-based: washes out with regular shampoo.
Best For
Short hair (roughly 3 to 8 cm), textured crops, spiky or messy styles, and fine hair that needs more body. All hair types.
How to Use
- Scoop a fingertip-sized amount and rub it between your palms until it warms up and almost disappears.
- Work evenly through dry or towel-dried hair, root to tip.
- Shape with your fingers. For more separation, pinch the ends.
Pro Barber Tip
Use less than you think. A little goes a long way. Fully warming it in your palms is the difference between textured and clumpy.
Scent
The classic American Crew barbershop scent: clean and subtly masculine.
Ingredients
Aqua/Water/Eau, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Cetearyl Alcohol, PVP, Tridecyl Stearate, Tribehenin, Propylene Glycol, Alcohol Denat., Tridecyl Trimellitate, Ceteareth-25, PEG-8 Beeswax, PEG-40 Castor Oil, Dipentaerythrityl Hexacaprylate/Hexacaprate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Triethanolamine, Tetrasodium EDTA, Parfum (Fragrance), Benzyl Alcohol, Limonene, Citronellol, Geraniol, Linalool, Phenoxyethanol, Ethylparaben, Methylparaben, Caramel, CI 19140 (Yellow 5).
Formulas can change. Check the jar for the most current list.
Frequently Asked Questions
Fiber or Defining Paste?
Fiber has higher hold and is best for short hair. Defining Paste is easier to spread and better for hair longer than about 5 cm.
Will it wash out?
Yes. It's water-based, so regular shampoo takes it out.
Where can I buy American Crew in Alberta?
Online at denimandsmith.com, shipped from Calgary, or at any Denim & Smith barbershop across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.
Pairs Well With
Defining Paste · Forming Cream · Pomade