Sterling Silver Toning Shampoo by AG

Who It’s For
For blonde, silver, white, and highlighted hair needing brass-neutralizing care. Ideal for anyone wanting cooler, brighter tones with added softness and shine.

What It Is
A richly pigmented purple shampoo that gently cleanses while neutralizing unwanted yellow and brassy tones. Formulated with violet toning pigments, moisturizing silk amino acids, and gentle cleansers, it brightens blonde and silver hair while leaving it soft, clean, and refreshed.

Why You’ll Love It
It instantly cools brassiness while keeping hair hydrated and touchably soft. Blonde, silver, and highlighted tones look brighter, cleaner, and more luminous after every wash.

How to Use
Apply to wet hair and massage into scalp and lengths.
Leave on for 1–5 minutes depending on desired tone.
Rinse thoroughly.
Follow with conditioner for added softness.

When to Use
Use 1–2 times per week, alternating with your regular AG shampoo, to maintain cool, bright tones.

Fragrance
A fresh, clean scent with soft botanical and airy citrus notes — modern, uplifting, and lightly crisp.

Key Ingredients
• Violet Pigments – Neutralize yellow and brassy tones
• Silk Amino Acids – Moisturize and soften without weight
• Gentle Cleansers – Purify without stripping moisture
• Botanical Extracts – Support shine and smoothness

Full Ingredient List
Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Violet 2 (CI 60730), Silk Amino Acids, Botanical Extracts, Citric Acid, Parfum/Fragrance, Limonene, Linalool.
(*Exact INCI may vary by region.)

Clean Beauty Standards
• VEGAN
• SULFATE FREE
• PARABEN FREE
• CRUELTY FREE
• COLOUR SAFE

Why We Love It
Because it keeps blonde and silver hair looking its best — cooler, brighter, and beautifully luminous. A must-have for maintaining fresh, clean tones in Canada’s climate.