Become part of the legacy.
Join a trusted name in grooming. With over 37 locations across Calgary, Cochrane, Okotoks and Edmonton, Denim & Smith offers franchise opportunities built on tradition, craftsmanship, and community — backed by training, marketing support, and access to high-quality products from day one.
Why Denim & Smith.
Are you ready to join a trusted brand in the grooming industry? With over 37 locations and decades of expertise, Denim & Smith offers franchise opportunities that empower entrepreneurs to build a thriving business.
Our proven model combines tradition, craftsmanship, and community to deliver exceptional grooming experiences. As a franchise partner, you'll benefit from comprehensive training, marketing support, and access to high-quality products — taking pride in fostering connections, creating stylish spaces, and delivering top-tier services to your community.
Established brand
Join a name trusted by thousands across Calgary, Cochrane, Okotoks and Edmonton.
Proven success
Leverage our track record of growth and satisfied clients, built over 37+ locations.
Comprehensive support
Benefit from training, operational guidance, and ongoing marketing resources.
Community impact
Build a hub for connection, style, and tradition in your neighbourhood.
Everything you'd
build yourself —
just done.
Comprehensive support to set you up from day one. You bring the location and the focus; we bring the training, the guidance, and the brand behind you.
Training
Comprehensive training so you and your team deliver the Denim & Smith standard from day one.
- Barbering standards
- Client consultation
- Service rituals
- Ongoing refreshers
Operational guidance
Hands-on guidance to run a smooth, welcoming shop — from opening day through every season.
- Opening support
- Day-to-day operations
- Best-practice playbook
- Ongoing check-ins
Marketing support
Ongoing marketing resources and brand materials to introduce your shop and keep the chairs full.
- Brand assets
- Local marketing toolkit
- Social templates
- Launch support
High-quality products
Access to the premium grooming brands our barbers trust, ready to use in-chair and sell on the shelf.
- Premium brand range
- Wholesale access
- Retail-ready stock
- Curated product line
Tell us about you.
Thank you for your interest in joining the Denim & Smith family. We're excited to connect with entrepreneurs who share our passion for tradition and modern barbershops. Send us a few details and our team will be in touch.