Luxuriously Smooth. Guilt-Free Clean.
Rich without being heavy. AG's Smoooth is a sulfate-free shampoo that bathes hair in a creamy, nourishing lather — blending hyper-rich fair-trade argan oil and penetrating coconut oil into a gentle formula that calms, smooths, and adds brilliant shine. pH balanced at 5.5–6.5 for optimal cuticle health.
Key Ingredients
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Argan Oil (Fair-Trade Organic) — sustainably sourced from Berber women cooperatives in Morocco, rich in antioxidants and Vitamin E to smooth, repair, and protect
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Coconut Oil — low molecular weight penetrates the cuticle deeply, locking in moisture, preventing breakage, and amplifying shine
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Natural Herbal Extracts — chamomile, wild cherry bark, hops, nettle, rosemary, and sage soothe the scalp and enhance luminosity
A Purchase with Purpose
Every bottle of Smoooth supports the Berber women of Morocco who harvest the argan at its heart. Sustainable farming, fair wages, and community impact — built into every wash.
How to Use
Massage into wet hair, working into a rich lather. Rinse thoroughly and repeat as desired. Follow with Sleeek Conditioner for full smoothing results.
Full Ingredient List
Water (Aqua, Eau), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Coco-Betaine, Cocamidopropyl Betaine, Trideceth-7 Carboxylic Acid, Sodium C14-16 Olefin Sulfonate, Glycol Distearate, Quaternium-91, PPG-3 Benzyl Ether Myristate, Cocos Nucifera (Coconut) Oil, PEG/PPG-120/10 Trimethylolpropane Trioleate, Laureth-2, Amodimethicone, Cetrimonium Chloride, Trideceth-12, Hydrolyzed Keratin, Argania Spinosa Kernel Oil, PEG-4 Rapeseedamide, Melissa Officinalis Leaf Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Prunus Serotina (Wild Cherry) Bark Extract, Humulus Lupulus (Hops) Extract, Cymbopogon Schoenanthus Extract, Urtica Dioica (Nettle) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Achillea Millefolium Extract, Guar Hydroxypropyltrimonium Chloride, Panthenol, Sodium PCA, Ethylhexyl Methoxycinnamate, Fragrance (Parfum), Tetrasodium EDTA, Stearic Acid, Citric Acid, DMDM Hydantoin.