Shop what our stylists use. AG Hair Set It Straight is an argan-infused straightening lotion and heat protectant for wavy, curly, frizzy or thick hair that wants a smooth, sleek blowout. Work it through damp hair before the blow-dryer and it helps hair dry smoother and straighter, then resist humidity so your sleek style doesn't puff back up by lunch. Never crunchy or stiff. 5 oz.
Why Our Stylists Love It
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Argan oil: softness, shine and smoothness.
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PEG-8 amodimethicone and PEG/PPG-18/18 dimethicone: conditioning silicones that smooth and help protect from blow-dryer heat.
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VP/VA copolymer: light hold that keeps hair straight and humidity-resistant.
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Pea and vegetable proteins, panthenol: strength and softness.
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Herbal blend: chamomile, calendula, hops, lemon balm, rosemary, sage, nettle and yarrow.
Best For
Wavy, curly, frizzy or thick hair that's being blown out straight. Also great for smoothing men's longer styles.
How to Use
- Apply evenly through clean, damp hair.
- Blow-dry smooth, using a round or paddle brush with tension.
- Follow with a flat iron if you want it extra sleek.
Your Routine
Step 1: Smoooth Shampoo and Sleeek Conditioner. Step 2: Set It Straight, then blow-dry. Step 3: Firewall before flat-ironing. Finish: Frizzproof.
Scent
A light, fresh herbal scent.
Ingredients
Aqua (Water/Eau), Hydroxyethylcellulose, Polysorbate 20, PEG-8 Amodimethicone, VP/VA Copolymer, PEG/PPG-18/18 Dimethicone, Phenoxyethanol, Polyquaternium-10, Cetrimonium Chloride, Parfum (Fragrance), PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Panthenol, Linalool, Argania Spinosa (Argan) Kernel Oil, Citric Acid, Tetrasodium Glutamate Diacetate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Limonene, Disodium Phosphate, Polysorbate 60, Alcohol, Benzyl Alcohol, Tris(Tetramethylhydroxypiperidinol) Citrate, Sodium Phosphate, Melissa Officinalis Leaf Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Prunus Serotina (Wild Cherry) Bark Extract, Humulus Lupulus (Hops) Extract, Cymbopogon Schoenanthus Extract, Urtica Dioica (Nettle) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Achillea Millefolium Extract, Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Benzoic Acid, Sorbic Acid.
Formulas can change. Check the bottle for the most current list.
Frequently Asked Questions
Is this a chemical straightener?
No. It's a styling lotion that helps you blow-dry hair straight and smooth. It washes out.
Does it protect from heat?
Yes. AG designed it as a straightening lotion and heat protectant for blow-drying. Add Firewall before a flat iron.
Where can I buy AG Hair in Alberta?
Online at denimandsmith.com, shipped from Calgary, or at any Denim & Smith barbershop across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.
Pairs Well With
Firewall · Frizzproof · Midnight Air Dryer
