Strength for hair that's been through the wringer. Pureology Strength Cure Shampoo is a sulfate-free, vegan shampoo that helps strengthen damaged, colour-treated hair, reduce breakage and protect colour.
Key Ingredients, Explained
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AntiFade Complex: An antioxidant blend that helps protect colour.
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Strengthening agents: Help reinforce damaged hair and reduce breakage.
Why We Love It
- Strengthens.
- Reduces breakage.
- Colour-safe.
Best For
Damaged, weak, colour-treated hair.
How to Use
- Lather into wet hair.
- Rinse.
- Follow with Strength Cure Conditioner.
Pro Stylist Tip
Pair it with a heat protectant on styling days to prevent new damage.
Ingredients
Key ingredients are listed above. The full ingredient list is printed on the bottle.
Frequently Asked Questions
Is it OK for bleached hair?
Yes. For blondes, try Strength Cure Blonde.
Is it sulfate-free?
Yes.
Can I use it daily?
Yes.
Where can I buy Pureology in Alberta?
Online at denimandsmith.com, shipped from Calgary, or at any Denim & Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.