Pureology Strength Cure Blonde Shampoo is a purple-toning powerhouse for blondes who want to stay bright, cool, and beautifully toned. It gently cleanses with a ZeroSulfate® formula while boosting strength and knocking out unwanted yellow tones — leaving highlighted, lightened, or icy blonde hair fresher, softer, and stronger every wash.
Use 1–2 times a week, or whenever brass tries to steal the spotlight. Follow with your favourite Pureology conditioner for best results.
Who It's For: Highlighted, lightened, or colour-treated blonde hair needing brassiness correction, strength, and colour maintenance.
How to Use: Apply to wet hair and lather. Leave on for 2–5 minutes depending on desired tone. Rinse well. Follow with Pureology conditioner.
Key Benefits:
Purple pigments tone down brass for brighter, cooler blondes
ZeroSulfate® formula — gentle but effective cleansing
Strengthens and supports damaged, lightened hair
Protects colour from fading
Keeps tones vibrant and shiny
Key Ingredients:
Purple Pigments — neutralize brassiness for cooler, brighter blonde
Keravis Protein — strengthens and supports lightened hair
Astaxanthin — protects colour from fading
Sunflower Seed + Vitamin E — keep tones vibrant and shiny
Fragrance: Pear, rose, and sandalwood — crisp, light, and fresh.
Available at Denim & Smith Barbershops, Calgary, Alberta.