Strength Cure Blonde Shampoo
by Pureology — 266 mL

Who It’s For
For blondes who want to stay bright, cool, and beautifully toned — whether you’re highlighted, lightened, or sporting a full-on icy vibe. Perfect for keeping brass at bay while giving fragile strands some love.

What It Is
A purple-toning powerhouse that gently cleanses while boosting strength and knocking out unwanted yellow tones. It brightens your blonde, softens your hair, and keeps your colour looking fresh — all in one foamy, feel-good wash.

Why We Love It
Because it helps blondes keep their glow. Fresh tone? Check. Soft feel? Check. Stronger strands? Double check. This shampoo is basically a pep talk for blonde hair.

How to Use
Apply to wet hair and lather up. Leave on for 2–5 minutes depending on how cool you want your tone. Rinse well and follow with your favourite Pureology conditioner.

When to Use
Use 1–2 times a week or whenever brass tries to steal the spotlight.

Fragrance
A crisp, romantic blend of pear, rose, and sandalwood — light, fresh, and totally dreamy.

Key Ingredients

• Purple Pigments – Tone down brass for brighter, cooler blondes.

• Keravis Protein – Strengthens and supports damaged, lightened hair.

• Astaxanthin – Protects your colour from fading.

• Sunflower Seed + Vitamin E – Keep tones vibrant and shiny.

• ZeroSulfate® Formula – Gentle but effective cleansing.

Full Ingredient List
See packaging or Pureology’s website for the complete INCI list.

Why We Love It
Because it brings out the very best in blonde — bright, soft, strong, and beautifully refreshed every wash day.