Kérastase Genesis Masque Reconstituant – Anti Hair-Fall Intense Fortifying Mask

Who It’s For
For weakened, fragile, or breakage-prone hair that sheds more than you’d like — especially during brushing, styling, or seasonal changes. Perfect for medium to thick hair needing rich nourishment and a serious strengthening boost.

What It Is
A luxuriously rich, fortifying mask that nourishes deeply, detangles effortlessly, and reinforces fragile hair fibres to help reduce fall due to breakage. Powered by Edelweiss Native Cells and Ginger Root, this creamy treatment targets damaged zones, restores softness, and leaves hair feeling stronger, smoother, and wonderfully supported.

Why You’ll Love It
Because it helps your hair feel beautifully secure — less breakage, more strength, and that soft, healthy “bounce back” feel. Hair becomes easier to comb, more hydrated, more resistant, and noticeably shinier. When used with Bain Nutri-Fortifiant, it even plumps and bodifies the fibre for a fuller, healthier look.

How to Use
After shampooing, apply to towel-dried hair.
Work through mid-lengths and ends.
Leave on for 5 minutes, then rinse thoroughly.
Use weekly or whenever hair feels fragile or thirsty.

Clinical Results
• 99.2% less breakage*
• 99.2% stronger & more resistant hair*
• 99.2% reduced hair fall due to breakage*
• 89% more hydrated & nourished hair
• 40% increased softness
• Bodifies and plumps hair fibre when paired with Bain Nutri-Fortifiant*

<small>*Instrumental tests: reduction of broken hair mass vs. classical shampoo after 1 application.
**Instrumental test: increase of hydration/softness vs. before application.
***Instrumental test: compared to before application.</small>

Fragrance
A fresh, energizing blend of citrus, florals, and soft musk — clean, uplifting, and quietly luxurious.

Key Ingredients
• Edelweiss Native Cells — Smooth, soften, and deliver powerful antioxidant protection
• Ginger Root — Reinforces hair fibre and helps protect against daily stressors
• Conditioning Agents — Provide slip, smoothness, and easy detangling

Full Ingredient List
Aqua/Water/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Edelweiss Extract, Ginger Root Extract, Citric Acid, Parfum/Fragrance, Linalool, Limonene, Benzyl Salicylate, Coumarin, Alpha-Isomethyl Ionone.

Why We Love It
Because it helps fragile hair feel supported again — soft, strong, smooth, and less prone to snapping. A true confidence-builder, especially in Canada’s dry climate where hair needs all the help it can get.