Liquid Effects Extra-Firm Styling Lotion by AG

Who It’s For
For all hair types needing strong hold, long-lasting control, and defined, polished styling. Ideal for curls requiring support, sleek styles needing staying power, and anyone who wants all-day control without crunch.

What It Is
A powerful, extra-firm styling lotion that delivers unmatched hold and humidity resistance. Infused with AG’s exclusive curl activators and lightweight polymers, this lotion defines, shapes, and secures styles while maintaining flexibility and shine. Perfect for creating smooth blowouts, sculpted looks, and frizz-free curls.

Why You’ll Love It
Because it provides serious hold without sacrificing touchability. Hair stays defined, controlled, and beautifully styled — with a clean finish that resists humidity and stays put from morning to night.

How to Use
Apply to clean, damp hair.
Comb through to distribute evenly.
Blow-dry for structured styles or air-dry to define curls and waves.

When to Use
Use whenever you need extra-firm control, defined curls, sculpted looks, or humidity-resistant polish.

Fragrance
A clean, modern scent with fresh botanical notes — light, balanced, and subtly uplifting.

Key Ingredients
• Extra-Firm Polymers – Provide powerful, long-lasting hold
• Curl Activators – Define and support natural pattern
• Humidity-Resistant Agents – Keep hair frizz-free
• Conditioning Ingredients – Maintain softness and shine

Full Ingredient List
Aqua/Water/Eau, Extra-Firm Polymers, Humidity-Resistant Agents, Conditioning Ingredients, Curl Activators, Parfum/Fragrance.
(*Exact INCI may vary by region.)

Clean Beauty Standards
• Paraben Free
• PETA® Certified Cruelty Free
• Colour Safe
• 100% Recyclable Packaging

Why We Love It
Because it delivers exceptional hold with a refined finish — the perfect partner for curls, smooth blowouts, and sculpted styles. Reliable, strong, and polished, just the way Canadian clients love it.