Rich care for fragile, dry hair. Kérastase Genesis Bain Nutri-Fortifiant is the richer Genesis shampoo, for thick or dry hair that's weakened and prone to falling due to breakage. It gently cleanses and purifies the scalp from the root, removes excess oil, detangles easily and deeply nourishes and strengthens from root to tip. 250 ml or 80 ml. Trusted by stylists worldwide.
Key Ingredients, Explained
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Edelweiss native cells: Antioxidant plant cells from the Alpine flower that can survive extreme conditions. They help protect the scalp and strengthen the hair fibre.
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Ginger root: Helps protect hair and scalp from daily external aggressors and supports resilience.
Why We Love It
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93.3% less breakage* and less hair fall due to breakage.
- 65% more hydrated and nourished, 49% softer**.
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More volume when paired with Masque Reconstituant.
*Kérastase performance test, broken hair after 1 application compared with a classic shampoo. **Kérastase performance test, compared with before application.
Best For
Weakened, breakage-prone hair that's thick or dry, or a dry scalp.
How to Use
- Apply to wet hair and scalp.
- Massage and emulsify into a creamy lather.
- Rinse thoroughly, and repeat if needed.
- Follow with Masque Reconstituant or Fondant Renforçateur, then the Genesis scalp serum.
Pro Stylist Tip
Pair it with the Masque once a week for maximum strength and volume.
Ingredients
Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethicone, Citric Acid, Hexylene Glycol, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Carbomer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Salicylic Acid, Limonene, Glycol Distearate, Mica, PEG-100 Stearate, Linalool, Steareth-6, Phenoxyethanol, Coco-Betaine, Trideceth-3, CI 77891 / Titanium Dioxide, Benzyl Salicylate, Coumarin, Zingiber Officinale Root Extract / Ginger Root Extract, Citral, Benzyl Alcohol, Citronellol, Acetic Acid, Fumaric Acid, Xylitylglucoside, Anhydroxylitol, Leontopodium Alpinum Callus Culture Extract, Xylitol, Xanthan Gum, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Parfum / Fragrance.
Ingredient lists can change. Always check the packaging of your product.
Frequently Asked Questions
Does it treat hair loss?
No. Genesis helps reduce hair fall caused by breakage. For thinning or hair loss, talk to a doctor or dermatologist.
Nutri or Hydra?
Nutri is richer, for thick or dry hair. Hydra is lighter, for fine hair and normal to oily scalps.
Is it OK for coloured hair?
Yes.
Is the bottle recyclable?
Yes. The bottle is recyclable and made from 100% recycled plastic (excluding cap, labels and colourants), and Kérastase hasn't tested on animals for more than 30 years.
Where can I buy Kérastase in Alberta?
Online at denimandsmith.com, shipped from Calgary, or at any Denim & Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.
