Your first line of defence against breakage. Kérastase Genesis Bain Hydra-Fortifiant is an anti-breakage fortifying shampoo for weakened hair prone to falling due to breakage, made for fine hair and normal to oily scalps. The ultra-gentle liquid formula clarifies by removing oil and pollution from the scalp and fibre, then strengthens hair for lasting resilience. It leaves a lightweight feel and preps hair for the next step. Silicone-free. 250 ml or 80 ml. Trusted by stylists worldwide.
Key Ingredients, Explained
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Edelweiss native cells: Antioxidant plant cells from the Alpine flower that can survive extreme conditions. They help protect the scalp and strengthen the hair fibre.
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Ginger root extract: Helps protect hair and scalp from daily external aggressors and supports resilience.
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Salicylic acid: Helps clarify the scalp and lift oil build-up.
Why We Love It
- 80% less hair fall due to breakage*.
- Instant softness*.
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Cleans the scalp and helps prevent oil build-up.
*Kérastase instrumental test, after application of Bain Hydra-Fortifiant.
Best For
Weakened, breakage-prone hair that's fine to normal, or an oily scalp. It suits hair stressed by heat styling and brushing.
How to Use
- Wet hair and scalp thoroughly.
- Apply a quarter-sized amount, focusing on the scalp first.
- Massage and emulsify with your fingertips to lift build-up.
- Rinse thoroughly. Shampoo a second time if roots are oily or you use a lot of product.
- Follow with Fondant Renforçateur.
Pro Stylist Tip
Massage the scalp for a full minute to give the actives time to work, then rinse.
Ingredients
Aqua / Water / Eau, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Sodium Hydroxide, Propylene Glycol, Sodium Chloride, Sodium Benzoate, Hexylene Glycol, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Glycerin, Benzyl Salicylate, Coumarin, Zingiber Officinale Root Extract / Ginger Root Extract, Citral, Benzyl Alcohol, Citronellol, Xylitylglucoside, Anhydroxylitol, Leontopodium Alpinum Callus Culture Extract, Xylitol, Xanthan Gum, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Parfum / Fragrance.
Ingredient lists can change. Always check the packaging of your product.
Frequently Asked Questions
Does it treat hair loss?
No. Genesis helps reduce hair fall caused by breakage. For thinning or hair loss, talk to a doctor or dermatologist.
Hydra-Fortifiant or Nutri-Fortifiant?
Hydra is for fine hair and normal to oily scalps. Nutri-Fortifiant is richer, for thick or dry hair.
Can I use it daily?
Yes.
Is it sustainably made?
Yes. The bottle is 100% recycled plastic (excluding cap, labels and colourants), the formula is 90% biodegradable, and it's made in a factory using 100% renewable energy. Kérastase hasn't tested on animals for more than 30 years.
Where can I buy Kérastase in Alberta?
Online at denimandsmith.com, shipped from Calgary, or at any Denim & Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.
