Genesis Bain Hydra-Fortifiant Shampoo by Kérastase – Lightweight Anti Hair-Fall Strengthening Shampoo

Who It’s For
For weakened, fine to medium hair that breaks easily — especially during brushing, styling, or seasonal changes. Perfect for anyone wanting cleaner, stronger, softer hair with reduced fall due to breakage.

What It Is
A lightweight, fortifying shampoo that gently cleanses while strengthening fragile fibres. This fresh gel formula is infused with Edelweiss Native Cells and Ginger Root to purify the scalp, protect against daily stressors, and help reduce hair fall caused by breakage. Hair feels cleaner, softer, and immediately more resilient.

Why You’ll Love It
Because it delivers visible results — fast. From the very first wash, hair feels stronger, looks smoother, and becomes easier to detangle. With consistent use, it helps significantly reduce breakage and supports a fuller, healthier look.

Proven Results
• 80% less hair fall due to breakage*
• Stronger, reinforced hair fibre
• More hydrated, nourished lengths
• Lightweight softness with natural movement
• Healthy, refreshed scalp feel

How to Use
Apply to wet hair and massage gently into the scalp.
Pull the lather through to the lengths.
Rinse thoroughly.
Repeat for a deeper cleanse and added strengthening benefits.

When to Use
Use daily — or every wash — to reduce breakage, strengthen fragile fibres, and keep hair feeling light, clean, and beautifully supported.

Fragrance
A fresh, uplifting blend of bergamot, citrus, and soft florals — clean, modern, and quietly energizing.

Key Ingredients
• Ginger Root — Energizes the scalp and helps protect against external aggressors
• Edelweiss Native Cells — Smooth, soften, and deliver antioxidant protection
• Amino Acids — Strengthen, condition, and support the hair fibre

Full Ingredient List
Aqua/Water/Eau, Sodium Laureth Sulfate, Coco-Betaine, Zingiber Officinale (Ginger) Root Extract, Edelweiss Extract, Citric Acid, Sodium Chloride, Parfum/Fragrance, Limonene, Linalool, Benzyl Salicylate, Coumarin, Alpha-Isomethyl Ionone.

Why We Love It
Because it gives fragile hair exactly what it needs: strength, cleanliness, softness, and confidence. It’s lightweight, effective, and a true essential for anyone experiencing hair fall due to breakage — especially in Canada’s dry climate.