Genesis Bain Hydra Fortifiant Shampoo by Kerastase

Kérastase Genesis Bain Hydra-Fortifiant Shampoo

A hydrating, strengthening shampoo for normal to oily scalps with weakened, breakage-prone hair. Bain Hydra-Fortifiant purifies the scalp while fortifying the hair fibre — reducing shedding and breakage so hair feels stronger, cleaner, and more resilient from root to tip.

Who It’s For

For normal to oily scalps with hair that feels weak, fragile, or prone to excessive shedding and breakage. Ideal for anyone wanting a thorough cleanse that also strengthens and protects.

What It Does

• Purifies the scalp while strengthening the hair fibre
• Reduces breakage and excessive shedding
• Hydrates without weighing hair down
• Leaves hair clean, light, and noticeably stronger
• Prepares hair for the full Genesis strengthening routine

Why You’ll Love It

Because it gives you that deep-clean scalp feeling without sacrificing strength. Hair feels refreshed, fortified, and ready to take on the day — with noticeably less breakage over time.

How to Use

1. Apply to wet hair and massage into the scalp
2. Work lather through lengths
3. Rinse thoroughly
4. Follow with Genesis Fondant Renforçateur or Masque Reconstituant

When to Use

Use as your regular shampoo for a clean, strengthened scalp and hair.

Key Ingredients

• Edelweiss Native Cells — Protect the hair fibre and reduce breakage
• Ginger Root — Stimulates the scalp and strengthens hair at the root
• Aminexil — Helps anchor the hair fibre and reduce shedding

Fragrance

A fresh, invigorating scent with notes of citrus, green herbs, and clean musk — crisp, energizing, and modern.

Why We Love It

Because a strong hair routine starts with a strong shampoo. Bain Hydra-Fortifiant delivers a thorough cleanse and real strengthening results — less shedding, more resilience, and hair that feels genuinely healthier. Available in Alberta at Denim & Smith Barbershops.