Strength Meets Radiance
Formulated for hair that needs more than just a cleanse — Vita C is AG Hair's answer to dryness, damage, and dullness. This sulfate-free, vegan shampoo gently purifies while delivering a potent dose of Vitamin C, plant-based squalane, and hydrolyzed vegetable protein to restore resilience, elasticity, and shine from the first wash.
Why It Works
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Vitamin C (Tetrahexyldecyl Ascorbate) — a stable, highly effective antioxidant that neutralizes free radical damage, boosts collagen production, and restores elasticity to weakened hair
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Plant-Based Squalane — a lightweight, sustainable oil that seals in moisture without heaviness, leaving hair soft and naturally protected
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Hydrolyzed Vegetable Protein — a wheat-free, keratin-mimicking protein that bonds to the cuticle, smooths, strengthens, and shields against further structural damage
pH balanced at 5.5–6.5 for optimal cuticle health. Safe for colour-treated hair.
How to Use
Massage into wet hair, working into a lather. Rinse thoroughly and repeat as desired. Follow with Vita C Conditioner for full restorative results.
Full Ingredient List
Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Trideceth-7 Carboxylic Acid, Glycol Distearate, PEG-4 Rapeseedamide, Sodium Lauryl Sulfoacetate, PEG/PPG-120/10 Trimethylolpropane Trioleate, Laureth-2, Parfum (Fragrance), Dimethicone PG-Diethylmonium Chloride, PEG-8 Amodimethicone, Polyquaternium-70, Polyquaternium-10, Hexylene Glycol, DMDM Hydantoin, Dipropylene Glycol, Hydrolyzed Vegetable Protein, Panthenol, Squalane, Stearic Acid, Sodium PCA, Tetrahexyldecyl Ascorbate, Tetrasodium EDTA, Acacia Seyal Gum Extract, Citric Acid, Glycerin, Potassium Sorbate.