Shop what our stylists use. AG Hair Vita C is a sulfate-free strengthening shampoo for dry, damaged, brittle or colour-treated hair that needs moisture, strength and elasticity. Bleached, heat-styled or just plain stressed? This gentle shampoo cleanses while vitamin C and plant-based squalane lock in moisture and add elasticity, and vegetable protein strengthens the cuticle. 10 oz or 1 litre.
Why Our Stylists Love It
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Vitamin C (tetrahexyldecyl ascorbate): a stable form of vitamin C that moisturizes and adds antioxidant protection.
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Plant-based squalane: a lightweight oil that locks in moisture.
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Vegetable protein: wheat-free protein with an amino acid profile similar to keratin, to strengthen and reduce brittleness.
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Sulfate-free: gentle enough for colour-treated hair.
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Balanced pH: formulated at pH 5.5–6.5.
Best For
Dry, damaged, brittle, bleached, colour-treated or heat-styled hair of any texture.
How to Use
- Massage into wet hair.
- Rinse well, and repeat if needed.
Your Routine
Step 1: Vita C Shampoo. Step 2: Vita C Conditioner, or Reconstruct Mask once or twice a week. Step 3: Finish with Vita C Repair Serum on damp ends.
Scent
Essential oil fragrance.
Ingredients
Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Coco-Betaine, Sodium Cocoyl Isethionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Glycol Distearate, PEG-4 Rapeseedamide, PEG/PPG-120/10 Trimethylolpropane Trioleate, Sodium Lauryl Sulfoacetate, Laureth-2, Parfum (Fragrance), Dimethicone PG-Diethylmonium Chloride, Acrylates/Steareth-20 Methacrylate Crosspolymer, Glycol Stearate, PEG-8 Amodimethicone, Polyquaternium-70, Phenoxyethanol, Hexylene Glycol, Caprylyl Glycol, Dipropylene Glycol, Hydrolyzed Vegetable Protein, Polyquaternium-10, Squalane, Stearic Acid, Sodium Hydroxide, Panthenol, Sodium PCA, Tetrahexyldecyl Ascorbate, Tetrasodium EDTA, Acacia Seyal Gum Extract, Glycerin, Tris(Tetramethylhydroxypiperidinol) Citrate, Citric Acid.
Frequently Asked Questions
Is it safe for colour-treated hair?
Yes. It's sulfate-free and gentle on colour.
Does vitamin C really help hair?
The stable vitamin C used here acts as a moisturizer and antioxidant, helping protect hair from everyday damage while squalane and protein add strength and elasticity.
Where can I buy AG Hair in Alberta?
Online at denimandsmith.com, shipped from Calgary, or at any Denim & Smith barbershop across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.
Pairs Well With
Vita C Conditioner · Reconstruct Mask · Vita C Repair Serum