Shu Uemura YūBI Blonde Anti-Brass Purple Shampoo
Who It's For
For blonde, bleached, or highlighted hair that needs intense toning, nourishment, and a cool, brass-free result. Ideal for anyone who wants to neutralize unwanted yellow tones while gently cleansing and conditioning in one step.
What It Is
An intense deep purple gel-cream shampoo enriched with Japanese Cool Pigment to counteract brassiness and neutralize unwanted yellow tones, and White Peony to intensely nourish hair while gently cleansing and conditioning. Delivers a long-lasting cool blonde result with a natural glow and smooth touch.
Why We Love It
Because it tones while it cleanses. One wash and blonde hair looks cooler, brighter, and more luminous — with none of the brassiness that dulls the colour between salon visits.
Key Benefits
- Japanese Cool Pigment counteracts brassiness for long-lasting cool blonde
- White Peony intensely nourishes while gently cleansing
- Gently cleanses while conditioning the hair
- Adds a natural glow and smooth touch
- Ideal for blonde, bleached, and highlighted hair
How to Use
Apply to wet hair, massage into a lather, and leave on for 3–5 minutes for maximum toning. Rinse thoroughly. Use with Shu Uemura YūBI Blonde Anti-Brass Purple Balm for a complete brass-neutralizing routine.