An ancient rice-water ritual. Shu Uemura Izumi Tonic Strengthening Shampoo is inspired by Yu-Su-Ru, the Japanese tradition of washing hair in rice water. It gently cleanses and strengthens for resilient, shiny hair.
Key Ingredients, Explained
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Rice water: A traditional Japanese hair care ingredient used to help strengthen and smooth hair.
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Gentle cleansers: Purify without stripping.
Why We Love It
- Strengthens.
- Gentle.
- Adds shine.
Best For
Weak, fragile or breakage-prone hair.
How to Use
- Lather into wet hair.
- Rinse.
- Follow with Izumi Tonic Conditioner.
Pro Stylist Tip
Finish with the Izumi Tonic leave-in spray for the full ritual.
Ingredients
Key ingredients are listed above. The full ingredient list is printed on the bottle.
Frequently Asked Questions
Can I use it daily?
Yes.
Is it OK for coloured hair?
Yes.
Where can I buy Shu Uemura in Alberta?
Online at denimandsmith.com, shipped from Calgary, or at any Denim & Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.