Shu Uemura Izumi Tonic Rice Water Hair Strengthening Treatment
Discover the ancient Japanese beauty secret of rice water, reimagined for modern hair care. Shu Uemura Izumi Tonic is an unseen leave-in spray treatment infused with sustainably sourced polished rice water from Hyogo, Japan, and ceramide — making hair up to 10x stronger instantly, and visibly smoother, silkier, and shinier after 28 days.
Inspired by Yu-Su-Ru
Izumi — meaning “fountain” — is inspired by yu-su-ru, the ancestral Japanese beauty tradition of bathing hair in rice water. More than a thousand years ago during the Heian period, this secret helped Japanese women achieve floor-length, healthy hair.
Key Benefits
- Makes hair up to 10x stronger instantly
- After 28 days: smoother, silkier, shinier, and healthier-looking hair
- Rice water rich in amino acids, Vitamins B & E, and minerals restores damaged cells
- Ceramide replenishes and protects against breakage
- Improves overall permeability, moisture, and elasticity
- Quick-absorbing, easy spray application
Key Ingredients
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Polished Rice Water — sustainably sourced from Hyogo, Japan; rich in amino acids, Vitamins B & E, and minerals
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Ceramide — replenishes and protects against anti-breakage
How to Use
Spray onto clean, damp or dry hair. No rinsing required. Use daily for best results.