Japanese strength for damaged hair. Shu Uemura Ashita Supreme Strengthening Shampoo gently cleanses and nourishes damaged hair to help prevent breakage and restore smoothness and shine. Shu Uemura is the Tokyo-born luxury brand known for Japanese-inspired rituals and ingredients.
Key Ingredients, Explained
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Ashitaba extract: A Japanese plant (its name means "tomorrow's leaf") prized for regrowing fast, used here to nourish and strengthen hair.
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Gentle cleansers: Purify without stripping.
Why We Love It
- Strengthens.
- Reduces breakage.
- Adds shine.
Best For
Damaged, weak or breakage-prone hair.
How to Use
- Lather into wet hair.
- Rinse.
- Follow with Ashita Supreme Conditioner.
Pro Stylist Tip
Use the Ashita Scalp Scrub weekly to start with a clean slate.
Ingredients
Key ingredients are listed above. The full ingredient list is printed on the bottle.
Frequently Asked Questions
Is it OK for coloured hair?
Yes.
Can I use it daily?
Yes.
Ashita or Ultimate Reset?
Ashita for damaged hair. Ultimate Reset for very damaged, over-processed hair.
Where can I buy Shu Uemura in Alberta?
Online at denimandsmith.com, shipped from Calgary, or at any Denim & Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.