STRENGTHEN. SMOOTH. SHINE.
Inspired by the self-regenerating virtues of the Japanese ashitaba plant, Shu Uemura Ashita Supreme Strengthening Shampoo is a lightweight formula that gently cleanses and nourishes hair to prevent breakage, remove daily impurities, and leave hair smooth, soft, and visibly shinier.
Benefits
- Prevents hair breakage and reduces split ends
- Enhances shine and smoothness
- Gently cleanses and removes excess product buildup
- Nourishes from root to tip
- Suitable for all hair types and textures - straight, wavy, curly, and coily; fine, medium, and thick
Key Ingredients
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Ashitaba Plant Extract - Japanese-sourced, renowned for its rare self-regenerating virtues; supports scalp and hair from root to tip for less breakage, softness, and enhanced shine
How to Use
Apply to wet hair and massage gently through hair and scalp. Rinse thoroughly. Follow with Shu Uemura Ashita Supreme conditioner for best results.
Fragrance: An upscale floral citrus scent with star anise and lemon top notes, freesia and jasmine heart notes, and mineral woods and soft musks base notes.