Your hair, your canvas. Pulp Riot Semi-Permanent Hair Colour is the cult vivid colour line loved by colourists. Ultra-rich pigments in a creamy, conditioning base deliver bold, true-to-tone colour that fades gracefully into soft, wearable tones. Choose from 28 shades, from pastels to neons to moody darks. Shop what our barbers use.
How It Works, Explained
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Direct (semi-permanent) dyes: These colour molecules coat and stain the hair surface rather than chemically changing it, so no developer or ammonia is needed. Colour gradually fades with washing.
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Conditioning cream base: Leaves hair soft and shiny while colouring.
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Clear: A pigment-free shade used to dilute any colour into a custom pastel.
Why We Love It
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Ultra-vibrant and true to tone.
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Fades beautifully rather than turning muddy.
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Mixable: create your own shades.
Best For
Pre-lightened hair, fashion colours, pastel refreshes and colour touch-ups between salon visits.
How to Use
- Start with clean, dry, pre-lightened hair.
- Wear gloves and apply generously, fully saturating each section.
- Process for 25 to 40 minutes.
- Rinse with cool water until it runs mostly clear.
Pro Stylist Tip
Mix any shade with Clear to make your own pastel. More Clear means a softer tint.
Shades
Absinthe, Aquatic, Blue Muse, Bloodshot, Blush, Candy, Cleopatra, Clear, Countess, Cupid, Elixir, Fireball, Ghostblood, Guardian, Jam, Lemon, Lilac, Mercury, Nemesis, Nevermore, Nightfall, Noir, Powder, Pyro, Sandstorm, Smoke, Sorcery and Velvet. Availability varies by shade.
Ingredients
Ingredients vary by shade. See each tube for the full list.
Frequently Asked Questions
Do I need to pre-lighten?
For true-to-tube results, yes. Pulp Riot shows best on pale blonde hair. On darker hair, you'll see a tint or nothing at all.
Should I do a patch test?
Yes. Hair colour can cause allergic reactions. Do a skin test 48 hours before each use, and don't use it on eyebrows or eyelashes.
How long does it last?
It depends on your hair's porosity and how often you wash. Use sulfate-free shampoo and cool water to make it last longer.
Can I get it done professionally?
Yes. Book a colour appointment at Curious Salons, our sister salon, for expert application.
Where can I buy Pulp Riot in Alberta?
Online at denimandsmith.com, shipped from Calgary, or at any Denim & Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.