Volume That Lasts. Colour That Stays.
Pureology Pure Volume Shampoo enhances volume and restores movement to flat, fine, colour-treated hair. Infused with Wheat Protein and Eucalyptus Leaf Extract, and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood — it lifts and energises while protecting colour vibrancy. ZeroSulfate, 100% vegan, and silicone-free.
Key Benefits
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Body-Boosting Formula — infuses hair with air movement, fullness, and extraordinary colour protection
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Antifade Complex — infused into every formula to protect colour vibrancy and ensure lasting colour payoff
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UV Protection — Sunflower Seed (UV filter) and Vitamin E fight colour-depleting environmental effects while ensuring lasting shine
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ZeroSulfate, 100% Vegan & Silicone-Free — gentle on colour-treated hair
How to Use
Apply to wet hair and massage gently through roots and lengths. Rinse thoroughly. Follow with Pureology Pure Volume Conditioner for best results.