Thirst-quenching care for coloured hair. Pureology Hydrate Shampoo is a sulfate-free, vegan shampoo that hydrates and softens dry, colour-treated hair while helping protect colour from fading. Perfect for Alberta's dry air.
Key Ingredients, Explained
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AntiFade Complex: Pureology's signature blend of antioxidants that helps protect colour vibrancy.
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Jojoba, green tea and sage: Botanicals that nourish and moisturize dry hair.
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Sulfate-free cleansers: Clean gently without stripping colour.
Why We Love It
- Deep hydration.
- Colour protection.
- Vegan and sulfate-free.
Best For
Dry, medium to thick, colour-treated hair.
How to Use
- Lather into wet hair.
- Rinse with lukewarm water.
- Follow with Hydrate Conditioner.
Pro Stylist Tip
A little goes a long way. Pureology is concentrated, so start with a small amount.
Ingredients
Key ingredients are listed above. The full ingredient list is printed on the bottle.
Frequently Asked Questions
Hydrate or Hydrate Sheer?
Hydrate for medium to thick hair. Hydrate Sheer for fine hair.
Is it sulfate-free?
Yes.
Is it vegan?
Yes.
Where can I buy Pureology in Alberta?
Online at denimandsmith.com, shipped from Calgary, or at any Denim & Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.