Genesis Homme Bain de Force Quotidien by Kerastase

Kérastase Genesis Homme Bain de Force Quotidien Daily Strengthening Shampoo

A daily strengthening shampoo formulated specifically for men’s hair experiencing breakage, thinning, or excessive shedding. Bain de Force Quotidien purifies the scalp while fortifying the hair fibre — delivering real anti-breakage results with every wash.

Who It’s For

For men with weakened, thinning, or breakage-prone hair. Ideal for daily use when hair feels fragile, sheds excessively, or lacks density and resilience.

What It Does

• Strengthens and fortifies the hair fibre daily
• Reduces breakage and excessive shedding
• Purifies the scalp for a healthy hair environment
• Leaves hair feeling thicker, stronger, and more resilient
• Gentle enough for daily use

Why You’ll Love It

Because strong hair starts with the right shampoo. This daily formula builds resilience wash after wash — so hair feels noticeably thicker and more robust over time. Simple, effective, and built for men who want results without a complicated routine.

How to Use

1. Apply to wet hair and massage into the scalp
2. Work lather through lengths
3. Rinse thoroughly
4. Follow with Genesis Homme Sérum Anti-Chute for best results

When to Use

Use daily as your regular shampoo for ongoing strengthening and breakage reduction.

Key Ingredients

• Edelweiss Native Cells — Protect the hair fibre and reduce breakage
• Ginger Root — Stimulates the scalp and strengthens hair at the root
• Aminexil — Anchors the hair fibre and reduces shedding

Fragrance

A fresh, masculine scent with notes of citrus, cedar, and clean musk — energizing, modern, and confidently refined.

Why We Love It

Because it’s the easiest upgrade a man can make to his hair routine. One shampoo swap and you’re actively fighting breakage every single day. Available in Alberta at Denim & Smith Barbershops — Calgary’s destination for professional men’s grooming.