Shop what our barbers use. Color Wow Root Cover Up is the cult mineral powder that instantly hides grey roots and regrowth, stretches the time between colour appointments, and fills in thin spots and part lines for the look of thicker, fuller hair. It's water- and sweat-resistant (you can even swim in it), stays put until you shampoo, and has no waxes, no dyes and no peroxide. One compact lasts 6 months to a year.
Why Our Barbers Love It
-
Instant grey and root coverage: no peroxide, no dye.
-
Reflective mineral powder: a natural, multi-dimensional look.
-
Water- and sweat-resistant: stays until your next shampoo.
-
Won't rub off on pillows or collars.
-
Fills in hairlines and sparse areas, including men's temples and crowns.
Shades
Platinum/Light Blonde, Blonde, Dark Blonde, Light Brown, Medium Brown, Dark Brown, Red and Black. Choose the shade closest to your current colour. If you're between shades, go lighter.
Best For
Grey roots between colour appointments, extending highlights, thinning part lines and hairlines, and men covering greys at the temples.
How to Use
- Apply to clean, dry hair.
- Load the small end of the brush with powder.
- Hold hair flat and press the powder on in a stippling motion. Don't brush or sweep.
- Build until covered. Wash out with shampoo.
Ingredients
Talc, Synthetic Fluorphlogopite, Mica, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Zea Mays (Corn) Starch, Pentaerythrityl Tetraisostearate, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Triethoxycaprylylsilane, Tin Oxide, plus shade-specific mineral pigments (Iron Oxides CI 77491/77492/77499, Titanium Dioxide CI 77891).
Formulas vary slightly by shade. Check your compact for the exact list.
Frequently Asked Questions
Will it come off in the rain or at the gym?
No. It's water- and sweat-resistant and lasts until you shampoo.
Can men use it?
Absolutely. It's great for greys at the temples and filling in thin spots.
Where can I buy Color Wow in Alberta?
Online at denimandsmith.com, shipped from Calgary, or at any Denim & Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.