Shop what our barbers use. Celeb Luxury Viral Colorwash is a sulfate-free, colour-depositing shampoo that cleans and adds colour in one step. Use it to refresh a fading vivid, keep your shade bright between salon visits, or add a new tint to pre-lightened hair. Every bottle has Celeb's built-in BondFix bond rebuilder to help strengthen and hydrate with each wash. Vegan and cruelty-free. Available in Teal, Purple, Red, Hot Pink, Lavender, Light Pink and more.
Why Our Barbers Love It
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Colour plus cleanse: refreshes vivids every wash so they don't fade out.
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BondFix bond rebuilder: helps strengthen lightened hair.
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Buildable intensity: wash twice, leave it on longer, or pair it with the matching Colorditioner.
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Sulfate-free with gentle, coconut- and sugar-derived cleansers.
- Vegan, cruelty-free and gluten-free.
Best For
Vivid and pastel hair colour, pre-lightened or bleached hair, maintaining fashion colours between appointments, and trying a temporary tint.
How to Use
- Wear gloves. Apply to wet hair and lather well.
- Leave on for 3 to 5 minutes, or longer for more colour.
- Rinse until the water runs clear. Repeat for stronger colour.
Pro Barber Tip
Do a strand test first. Results depend on your starting colour. The lighter the base, the brighter the result.
Ingredients
Aqua/Water, Lauramidopropyl Hydroxysultaine, Polyacrylate-1 Crosspolymer, Capryloyl/Caproyl Methyl Glucamide, Sodium Chloride, Citric Acid, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Fragrance/Parfum, Trideceth-5, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Glycerin, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Synthetic Fluorphlogopite, Titanium Dioxide (CI 77891), Tin Oxide, Tris(Tetramethylhydroxypiperidinol) Citrate, Octadecyl Di-t-butyl-4-hydroxyhydrocinnamate, Limonene, plus shade-specific colourants (such as Basic Red 51, Basic Brown 17, Basic Yellow 87, Basic Orange 31, Basic Red 76, Basic Blue 99, HC Blue No. 16, Basic Violet 2).
Colourants vary by shade. Check your bottle for the exact list.
Frequently Asked Questions
Will it stain my shower or towels?
It can. Rinse surfaces right away, wear gloves, and use a dark towel.
Is it permanent?
No. It's semi-permanent and fades gradually with washing. Keep using it to maintain your colour.
Where can I buy Celeb Luxury in Alberta?
Online at denimandsmith.com, shipped from Calgary, or at any Denim & Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.