Celeb Luxury Viral Colorwash Shampoo is a semi-permanent colour depositing shampoo that creates new colour, refreshes existing colour, or maintains vibrancy — all in 2–5 minutes. Available in 7 shades: Teal, Purple, Red, Hot Pink, Lavender, Light Pink, and Rose Gold.
Every formula contains a built-in Bond Rebuilder to strengthen, repair, and hydrate hair with every wash. Clean beauty — crafted with plant-based ingredients (palm, coconut, sugar). 100% Vegan and Cruelty-Free. FDA & EU Safety Compliant.
Who It's For: Colour-treated blondes and brunettes with highlights. For the boldest results, hair should be pre-lightened to pale blonde or white. On colour-treated brown hair with highlights, expect jewel-tone results.
How to Use: Apply a generous amount evenly throughout wet hair. Massage into a thick, rich lather. Leave on 2–5 minutes. Rinse thoroughly with warm water — especially at the nape. For best results, follow with Viral Blonditioner and Viral Smoothing Styler. Use daily to build colour intensity.
Key Benefits:
Deposits bold, semi-permanent colour in every wash
Stops colour washout and fade between salon visits
Built-in Bond Rebuilder strengthens and repairs hair
High lather, high conditioning — gently cleanses while colouring
Vegan, cruelty-free, plant-based formula
FDA & EU Safety Compliant
Available Shades: Teal | Purple | Red | Hot Pink | Lavender | Light Pink | Rose Gold
Available at Denim & Smith Barbershops, Calgary, Alberta.