Straight From Japan: BROSH Clay Pomade Has Landed at Denim & Smith Barbershops

There's a new player on the shelf at Denim & Smith Barbershops — and it came all the way from Japan.

Meet BROSH Matte Finish Clay Pomade.

Matte finish. No shine. All texture.

If you like your hair styled without looking overly styled, this one deserves a spot in your routine. BROSH Clay Pomade creates a dry, natural-looking finish with texture, definition, and control.

Why Use a Clay Pomade?

Traditional pomades are often chosen for slicker, shinier styles. A clay pomade takes things in a different direction.

Clay helps create texture, separation, and a matte finish — making it ideal when you want your hair to look fuller, more defined, and effortlessly styled without noticeable shine.

It's especially useful for creating that slightly undone, lived-in texture that can be difficult to achieve with softer creams or traditional pomades.

Think less polished and shiny, more textured and intentional.

Who Should Use BROSH Clay Pomade?

BROSH Clay Pomade is a great choice if you:

• Prefer a matte or natural finish
• Want more texture and definition
• Have a short to medium-length haircut
• Wear textured crops, messy styles, quiffs, or separated styles
• Want your hair to feel styled without looking glossy
• Like a product you can work through the hair and shape with your hands

Not sure whether it suits your hair type or haircut? Ask your barber at Denim & Smith Barbershops in Calgary or Edmonton.

How to Use BROSH Clay Pomade

Start small. You can always add more.

Take a small amount of clay and warm it thoroughly between your palms and fingertips before applying. This makes it easier to distribute evenly through the hair.

For more texture and a drier finish, work it through dry hair, starting with a small amount and building as needed. Use your fingertips to separate pieces, create texture, and shape the finished style.

Want a little more control? Ask your barber to show you exactly how much product to use and where to apply it for your particular cut. That two-minute styling lesson can make a big difference when you're trying to recreate your barber-fresh look at home.

Try It in the Chair First

Here's our favourite part: you don't have to buy it blindly.

At your next Denim & Smith Barbershops appointment, ask your barber to style you with BROSH Matte Finish Clay Pomade. See how it works with your hair, your cut, and your style. Feel the texture. Check out the finish. See how it sits.

If you love it, take one home.

Because the best men's styling product isn't necessarily the one everyone else is using. It's the one that works for your hair.

Just Landed From Japan - Now Available in Calgary and Alberta

BROSH has built its identity around Japanese barber culture, combining traditional barbershop styling with distinctive packaging and modern grooming products.

BROSH Matte Finish Clay Pomade is now available at Denim & Smith Barbershops locations across Alberta - including Calgary and Edmonton.

Come in for the cut. Ask for the BROSH. Let your barber show you how to use it. Then recreate the look at home.

Shop BROSH Matte Finish Clay Pomade

Matte finish. No shine. All texture.