{"product_id":"shu-uemura-izumi-tonic-rice-water-hair-treatment","title":"Shu Uemura Izumi Tonic Rice Water Hair Strengthening Treatment","description":"\u003ch2\u003eShu Uemura Izumi Tonic Rice Water Hair Strengthening Treatment\u003c\/h2\u003e\u003cp\u003eDiscover the ancient Japanese beauty secret of rice water, reimagined for modern hair care. Shu Uemura Izumi Tonic is an unseen leave-in spray treatment infused with sustainably sourced polished rice water from Hyogo, Japan, and ceramide — making hair up to 10x stronger instantly, and visibly smoother, silkier, and shinier after 28 days.\u003c\/p\u003e\u003ch3\u003eInspired by Yu-Su-Ru\u003c\/h3\u003e\u003cp\u003eIzumi — meaning “fountain” — is inspired by yu-su-ru, the ancestral Japanese beauty tradition of bathing hair in rice water. More than a thousand years ago during the Heian period, this secret helped Japanese women achieve floor-length, healthy hair.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMakes hair up to 10x stronger instantly\u003c\/li\u003e\n\u003cli\u003eAfter 28 days: smoother, silkier, shinier, and healthier-looking hair\u003c\/li\u003e\n\u003cli\u003eRice water rich in amino acids, Vitamins B \u0026amp; E, and minerals restores damaged cells\u003c\/li\u003e\n\u003cli\u003eCeramide replenishes and protects against breakage\u003c\/li\u003e\n\u003cli\u003eImproves overall permeability, moisture, and elasticity\u003c\/li\u003e\n\u003cli\u003eQuick-absorbing, easy spray application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Rice Water\u003c\/strong\u003e — sustainably sourced from Hyogo, Japan; rich in amino acids, Vitamins B \u0026amp; E, and minerals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide\u003c\/strong\u003e — replenishes and protects against anti-breakage\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eSpray onto clean, damp or dry hair. No rinsing required. Use daily for best results.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"150ml","offer_id":47024018522335,"sku":"7107807150259","price":76.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_558d571b-4dda-45c2-bdcb-791500bb8d84.jpg?v=1748552056","url":"https:\/\/denimandsmith.com\/products\/shu-uemura-izumi-tonic-rice-water-hair-treatment","provider":"Denim \u0026 Smith Barbershops","version":"1.0","type":"link"}