{"product_id":"set-it-straight-argan-straightening-lotion-by-ag","title":"AG Set It Straight Argan Straightening Lotion","description":"\u003ch2\u003eStraight. Smooth. Done.\u003c\/h2\u003e\u003cp\u003eArgan-infused Set It Straight wastes no time getting to work — tackling waves head-on while you smooth and straighten effortlessly. This humidity-resistant straightening lotion keeps hair smooth and frizz-free all day, doubling as an effective thermal protector. Smooth Factor: 5\/5.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e — sustainably sourced, fair-trade organic Moroccan argan oil rich in antioxidants and vitamin E; keeps hair smooth, soft, and repaired\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilk Protein\u003c\/strong\u003e — adds moisture, strength, elasticity, and shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolyquaternium-10\u003c\/strong\u003e — reduces static, strengthens hair, and provides sheen and suppleness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHerbal Extracts\u003c\/strong\u003e — chamomile, rosemary, sage, nettle, and wild cherry bark soothe the scalp and add shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimethicone\u003c\/strong\u003e — softens, shines, and smooths hair while providing thermal protection\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply evenly through damp hair. Blow-dry smooth, applying tension with a brush for a sleek, polished finish.\u003c\/p\u003e\u003ch3\u003eThe Story Behind the Argan\u003c\/h3\u003e\u003cp\u003eWhen you use any AG Smooth product, you're helping women in one of the poorest regions of Morocco create change. The argan in Set It Straight is sourced using sustainable and organic farming methods, produced by local women of the Berber tribe. The income these women receive gives them independence, supports their families, and helps educate their children.\u003c\/p\u003e\u003ch3\u003eFull Ingredient List\u003c\/h3\u003e\u003cp\u003eAqua (Water\/Eau), PVP\/VA Copolymer, Cetrimonium Chloride, PEG\/PPG-18\/18 Dimethicone, Hydroxyethylcellulose, PEG-8 Amodimethicone, Argania Spinosa Kernel Oil, PEG-40 Hydrogenated Castor Oil, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, Silk Amino Acids, Polyquaternium-10, Panthenol, Tetrasodium EDTA, Polysorbate 20, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin.\u003c\/p\u003e","brand":"AG Hair","offers":[{"title":"5 oz","offer_id":47024023797983,"sku":"6688315211955","price":20.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/5oz-Set-It-Straight-Front-scaled.jpg?v=1748552082","url":"https:\/\/denimandsmith.com\/products\/set-it-straight-argan-straightening-lotion-by-ag","provider":"Denim \u0026 Smith Barbershops","version":"1.0","type":"link"}