{"product_id":"pureology-strength-cure-blonde-shampoo","title":"Pureology Strength Cure Blonde Shampoo | Purple Toning","description":"\u003cdiv class=\"product-description rte\"\u003e\n\u003cp\u003e\u003cstrong\u003ePureology Strength Cure Blonde Shampoo\u003c\/strong\u003e is a purple-toning powerhouse for blondes who want to stay bright, cool, and beautifully toned. It gently cleanses with a ZeroSulfate® formula while boosting strength and knocking out unwanted yellow tones — leaving highlighted, lightened, or icy blonde hair fresher, softer, and stronger every wash.\u003c\/p\u003e\n\u003cp\u003eUse 1–2 times a week, or whenever brass tries to steal the spotlight. Follow with your favourite Pureology conditioner for best results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho It's For:\u003c\/strong\u003e Highlighted, lightened, or colour-treated blonde hair needing brassiness correction, strength, and colour maintenance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to wet hair and lather. Leave on for 2–5 minutes depending on desired tone. Rinse well. Follow with Pureology conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr\u003e\nPurple pigments tone down brass for brighter, cooler blondes\u003cbr\u003e\nZeroSulfate® formula — gentle but effective cleansing\u003cbr\u003e\nStrengthens and supports damaged, lightened hair\u003cbr\u003e\nProtects colour from fading\u003cbr\u003e\nKeeps tones vibrant and shiny\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003cbr\u003e\n\u003cem\u003ePurple Pigments\u003c\/em\u003e — neutralize brassiness for cooler, brighter blonde\u003cbr\u003e\n\u003cem\u003eKeravis Protein\u003c\/em\u003e — strengthens and supports lightened hair\u003cbr\u003e\n\u003cem\u003eAstaxanthin\u003c\/em\u003e — protects colour from fading\u003cbr\u003e\n\u003cem\u003eSunflower Seed + Vitamin E\u003c\/em\u003e — keep tones vibrant and shiny\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFragrance: Pear, rose, and sandalwood — crisp, light, and fresh.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable at \u003cstrong\u003eDenim \u0026amp; Smith Barbershops, Calgary, Alberta\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":47024032841951,"sku":"6688277168307","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_6a657f22-33bd-443e-b3e9-ff179759590d.png?v=1748552128","url":"https:\/\/denimandsmith.com\/products\/pureology-strength-cure-blonde-shampoo","provider":"Denim \u0026 Smith Barbershops","version":"1.0","type":"link"}