{"product_id":"oribe-hair-alchemy-fortifying-treatment-serum","title":"Oribe Hair Alchemy Fortifying Treatment Serum – 175 mL","description":"\u003ch2\u003eStrength. Protection. Resilience — From the Inside Out.\u003c\/h2\u003e\u003cp\u003eOribe Hair Alchemy Fortifying Treatment Serum (175 mL) is a sheer, fast-absorbing treatment serum that strengthens fragile hair from within. Blending chia seed, bio-fermented bamboo leaf, plant-based protein, phytoceramides, and cotton seed extract, it wraps each strand in a flexible protective veil — improving tensile strength, boosting elasticity, locking in moisture, and providing heat protection up to 450°F.\u003c\/p\u003e\u003ch3\u003eWho It’s For\u003c\/h3\u003e\u003cp\u003eFragile, damaged, or easily broken hair in need of strength, protection, and resilience. Perfect for hair experiencing breakage, heat damage, over-processing, or hair that won’t grow past a certain length.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrevents breakage\u003c\/strong\u003e — reduces hair fall from brushing and styling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens from within\u003c\/strong\u003e — improves tensile strength and elasticity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat protection to 450°F\u003c\/strong\u003e — shields strands during blow-drying and hot tool use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocks in moisture\u003c\/strong\u003e — phytoceramides seal the cuticle and hydrate\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight \u0026amp; fast-absorbing\u003c\/strong\u003e — no heaviness, no residue\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature Côte d’Azur scent\u003c\/strong\u003e — bright citrus, soft florals, warm coastal notes\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eChia Seed\u003c\/strong\u003e — boosts strength and reinforces weak strands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBio-Fermented Bamboo Leaf\u003c\/strong\u003e — supports structural integrity and elasticity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant-Based Protein\u003c\/strong\u003e — helps rebuild and protect the hair fibre\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhytoceramides\u003c\/strong\u003e — seal moisture and fortify the cuticle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCotton Seed Extract\u003c\/strong\u003e — softens and nourishes for a smooth finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOribe Signature Complex\u003c\/strong\u003e — protects from oxidative and environmental stress\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply a small amount to damp or dry hair, focusing on mid-lengths to ends. Comb through to distribute evenly. Style as usual — or pair with heat tools for added protection. Use daily for best results.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eProfessional haircare by Oribe — available online in Canada at Denim \u0026amp; Smith.\u003c\/em\u003e\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":47024037396703,"sku":"840035213903","price":83.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/OB_Hair_Alchemy_Fortifying_Treatment_Serum.png?v=1748552153","url":"https:\/\/denimandsmith.com\/products\/oribe-hair-alchemy-fortifying-treatment-serum","provider":"Denim \u0026 Smith Barbershops","version":"1.0","type":"link"}