{"product_id":"oribe-bright-blond-essential-priming-serum","title":"Oribe Bright Blond Essential Priming Serum","description":"\u003ch2\u003eOribe Bright Blond Essential Priming Serum – Tone, Protect \u0026amp; Repair\u003c\/h2\u003e\n\u003ch3\u003eWho It's For\u003c\/h3\u003e\n\u003cp\u003eFor blonde, highlighted, or lightened hair that needs toning, heat protection, and repair in one step. Ideal for over-processed or brittle blonde hair that wants to look brighter, feel softer, and stay protected through styling.\u003c\/p\u003e\n\u003ch3\u003eWhat It Is\u003c\/h3\u003e\n\u003cp\u003eA brightening priming serum formulated with violet and pearlized pigments to tone and eliminate brassiness while replenishing moisture. It provides heat protection up to 450°F \/ 232°C, repairs and strengthens over-processed hair, smooths the cuticle, and restores softness and vibrancy — making it the ideal first step before any heat styling.\u003c\/p\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cp\u003eBecause it’s a three-in-one for blondes — toning, protecting, and repairing all in a single pre-style step. Your blonde looks brighter, your hair feels stronger, and your style is protected from root to tip.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eViolet and pearlized pigments brighten, tone, and eliminate brassiness\u003c\/li\u003e\n\u003cli\u003eHeat protection up to 450°F \/ 232°C for safe styling\u003c\/li\u003e\n\u003cli\u003eRepairs and strengthens over-processed, brittle hair\u003c\/li\u003e\n\u003cli\u003eReplenishes lost moisture and restores softness\u003c\/li\u003e\n\u003cli\u003eSmooths the cuticle and improves elasticity\u003c\/li\u003e\n\u003cli\u003ePerfect first step before blow-drying, flat ironing, or curling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply to clean, damp hair before heat styling. Distribute evenly from mid-lengths to ends. Style as desired. Use as the first step in your blonde styling routine for best toning and protection results.\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":47024030187743,"sku":"840035204376","price":57.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/OB_Bright_Blonde_Essential_Priming_Serum_100mL.png?v=1748552119","url":"https:\/\/denimandsmith.com\/products\/oribe-bright-blond-essential-priming-serum","provider":"Denim \u0026 Smith Barbershops","version":"1.0","type":"link"}