{"product_id":"layrite-cement-clay-extreme-high-hold-matte","title":"Layrite Cement Clay Extreme High Hold Matte Styling Clay","description":"\u003ch2\u003eExtreme High Hold, Clean Matte Finish - All Day, Every Day\u003c\/h2\u003e\u003cp\u003eLayrite Cement Clay is the go-to styling clay for men who demand serious hold without the stiffness. This water-based formula delivers extreme high hold with a clean matte finish that lasts all day - without weighing hair down, flaking, or drying out. Reworkable without water, so you can reshape your style on the go. Signature mild cream soda scent.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtreme high hold\u003c\/strong\u003e - Keeps even the most stubborn styles locked in place all day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean matte finish\u003c\/strong\u003e - Zero shine, zero residue - just natural-looking texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThickens \u0026amp; texturizes\u003c\/strong\u003e - Adds body, definition, and separation to any style\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable without water\u003c\/strong\u003e - Reshape and restyle throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNever flakes or dries out\u003c\/strong\u003e - Stays pliable and comfortable from morning to night\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy wash out\u003c\/strong\u003e - Water-based formula rinses clean with no buildup\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cp\u003eA unique mineral and plant-derived blend - Ozokerite, Tribehenin, Lanolin, and Cera Alba - chosen for their ability to deliver flexible, long-lasting hold without stiffness.\u003c\/p\u003e\u003ch3\u003eBarber Tips\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWarm a small amount between palms before applying for better distribution and control.\u003c\/li\u003e\n\u003cli\u003eApply lightly for definition and separation; build up for stronger hold.\u003c\/li\u003e\n\u003cli\u003eIdeal for those who like to rework their style throughout the day - holds well even with repeated touching.\u003c\/li\u003e\n\u003cli\u003eControls frizz and adds definition on all hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eWork a small amount between palms to warm the product. Apply to dry or slightly damp hair, working from roots to ends. Style as desired. Rework throughout the day as needed - no water required.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 4.25 oz\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"4.25oz","offer_id":47023998730463,"sku":"6688289620147","price":31.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_8f6a7a16-c657-4d38-a145-f8676cf922c0.png?v=1748551950","url":"https:\/\/denimandsmith.com\/products\/layrite-cement-clay-extreme-high-hold-matte","provider":"Denim \u0026 Smith Barbershops","version":"1.0","type":"link"}