{"product_id":"la-biosthetique-curl-activating-shampoo","title":"La Biosthétique Curl Activating Shampoo","description":"\u003ch2\u003eEnergise Your Curls. From the Very First Lather.\u003c\/h2\u003e\u003cp\u003eCurls are pure vitality — always in motion, always an eyecatcher. La Biosthétique Curl Activating Shampoo is specially formulated to keep them that way. Mild surfactants provide extra-gentle cleansing suited to curl-prone dryness, while natural moisturising factors deliver deep hydration and shiny softness from root to tip.\u003c\/p\u003e\u003cp\u003eThe star of the formula is the exclusive \u003cstrong\u003eBounce Back Polymer\u003c\/strong\u003e — a curl-specific ingredient that significantly improves elasticity and bounce, and extends the durability of your curl pattern. The result: stubborn frizziness transforms into effortlessly stylable, energetic, and shiny dream curls.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eExtra-gentle cleansing with mild surfactants — ideal for curl-prone dryness\u003c\/li\u003e\n\u003cli\u003eBounce Back Polymer improves curl elasticity, bounce, and durability\u003c\/li\u003e\n\u003cli\u003eNatural moisturising factors protect against dehydration\u003c\/li\u003e\n\u003cli\u003eTransforms frizz into defined, shiny, stylable curls\u003c\/li\u003e\n\u003cli\u003eLeaves hair with a soft, luminous finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to wet hair and work into a lather. Rinse thoroughly. Follow with La Biosthétique Curl Activating Conditioner for best results.\u003c\/p\u003e","brand":"La Biosthétique","offers":[{"title":"250ml","offer_id":47024007479519,"sku":"7288849793203","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_1ba5d4dc-5432-4d43-b734-dac2b0855e4c.jpg?v=1748551995","url":"https:\/\/denimandsmith.com\/products\/la-biosthetique-curl-activating-shampoo","provider":"Denim \u0026 Smith Barbershops","version":"1.0","type":"link"}