{"product_id":"genesis-serum-anti-casse-fortifiant-kerastase","title":"Genesis Sérum Anti-Casse Fortifiant Anti Breakage Serum by Kerastase","description":"\u003ch2\u003eKérastase Genesis Sérum Anti-Casse Fortifiant Anti-Breakage Serum\u003c\/h2\u003e\u003cp\u003eA concentrated, leave-in anti-breakage serum that targets the root cause of hair fall due to breakage. Applied directly to the scalp and lengths, it fortifies the hair fibre, reduces shedding, and leaves hair visibly stronger and more resilient — without weighing it down.\u003c\/p\u003e\u003ch2\u003eWho It’s For\u003c\/h2\u003e\u003cp\u003eFor hair experiencing excessive breakage, shedding, or thinning due to weakness. Ideal for anyone whose hair snaps during brushing, styling, or everyday handling.\u003c\/p\u003e\u003ch2\u003eWhat It Does\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eTargets and reduces breakage at the root\u003c\/li\u003e\n\u003cli\u003eFortifies the hair fibre from scalp to tip\u003c\/li\u003e\n\u003cli\u003eReduces excessive shedding and hair fall\u003c\/li\u003e\n\u003cli\u003eStrengthens and protects against future damage\u003c\/li\u003e\n\u003cli\u003eLightweight leave-in formula — no rinsing required\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy You’ll Love It\u003c\/h2\u003e\u003cp\u003eBecause it works where breakage starts — at the scalp. This concentrated serum gets to the root of the problem (literally), anchoring the fibre and building real resilience over time. Less breakage in the brush, more confidence in your hair.\u003c\/p\u003e\u003ch2\u003eProven Results\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eReduces hair fall due to breakage\u003c\/li\u003e\n\u003cli\u003eVisibly stronger hair after consistent use\u003c\/li\u003e\n\u003cli\u003eWorks synergistically with the full Genesis routine for maximum results\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eApply to towel-dried hair after shampooing and conditioning\u003c\/li\u003e\n\u003cli\u003eDispense onto the scalp and work through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eDo not rinse\u003c\/li\u003e\n\u003cli\u003eStyle as desired\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eWhen to Use\u003c\/h2\u003e\u003cp\u003eUse after every wash as part of your Genesis anti-breakage routine.\u003c\/p\u003e\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss Native Cells\u003c\/strong\u003e — Protect the hair fibre and reduce breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger Root\u003c\/strong\u003e — Stimulates the scalp and strengthens hair at the root\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAminexil\u003c\/strong\u003e — Anchors the hair fibre to reduce shedding and fall\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFragrance\u003c\/h2\u003e\u003cp\u003eA fresh, clean scent with notes of citrus, green botanicals, and soft musk — light, invigorating, and modern.\u003c\/p\u003e\u003ch2\u003eWhy We Love It\u003c\/h2\u003e\u003cp\u003eBecause it’s the missing piece in any anti-breakage routine. Targeted, concentrated, and genuinely effective — this serum makes a real difference in how much hair ends up in the brush. Available in Alberta at Denim \u0026amp; Smith Barbershops.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"90ml","offer_id":47024004989151,"sku":"6688312590515","price":95.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_dca2ed95-4b43-48fd-8a4c-45bbe765b162.jpg?v=1748551977","url":"https:\/\/denimandsmith.com\/products\/genesis-serum-anti-casse-fortifiant-kerastase","provider":"Denim \u0026 Smith Barbershops","version":"1.0","type":"link"}