{"product_id":"genesis-homme-serum-anti-chute-fortifiant-kerastase","title":"Genesis Homme Sérum Anti-Chute Fortifiant by Kerastase","description":"\u003ch2\u003eKérastase Genesis Homme Sérum Anti-Chute Fortifiant Scalp Serum\u003c\/h2\u003e\u003cp\u003eA targeted, leave-in scalp serum formulated for men experiencing hair fall due to breakage. Applied directly to the scalp, it delivers a concentrated dose of strengthening actives to anchor the hair fibre, reduce shedding, and build real resilience over time.\u003c\/p\u003e\u003ch2\u003eWho It’s For\u003c\/h2\u003e\u003cp\u003eFor men experiencing excessive hair fall, thinning, or breakage. Ideal for anyone noticing more hair in the brush, shower drain, or on the pillow — and wanting a targeted solution that actually works.\u003c\/p\u003e\u003ch2\u003eWhat It Does\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eReduces hair fall due to breakage at the scalp\u003c\/li\u003e\n\u003cli\u003eFortifies and anchors the hair fibre\u003c\/li\u003e\n\u003cli\u003eStimulates the scalp for a healthier hair environment\u003c\/li\u003e\n\u003cli\u003eStrengthens hair from root to tip\u003c\/li\u003e\n\u003cli\u003eLightweight leave-in — no rinsing required\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy You’ll Love It\u003c\/h2\u003e\u003cp\u003eBecause it targets the problem where it starts — at the scalp. This concentrated serum gets to work immediately, reducing shedding and building the kind of resilience that makes a visible difference over time. Less hair in the drain, more confidence in the mirror.\u003c\/p\u003e\u003ch2\u003eProven Results\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eReduces hair fall due to breakage\u003c\/li\u003e\n\u003cli\u003eVisibly stronger, more anchored hair with consistent use\u003c\/li\u003e\n\u003cli\u003eWorks best as part of the full Genesis Homme routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eApply to towel-dried scalp after shampooing\u003c\/li\u003e\n\u003cli\u003eMassage gently into the scalp\u003c\/li\u003e\n\u003cli\u003eDo not rinse\u003c\/li\u003e\n\u003cli\u003eStyle as desired\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eWhen to Use\u003c\/h2\u003e\u003cp\u003eUse after every wash as part of your daily Genesis Homme anti-breakage routine.\u003c\/p\u003e\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss Native Cells\u003c\/strong\u003e — Protect the hair fibre and reduce breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger Root\u003c\/strong\u003e — Stimulates the scalp and strengthens hair at the root\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAminexil\u003c\/strong\u003e — Anchors the hair fibre and significantly reduces shedding\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFragrance\u003c\/h2\u003e\u003cp\u003eA fresh, masculine scent with notes of citrus, cedar, and clean musk — modern, confident, and understated.\u003c\/p\u003e\u003ch2\u003eWhy We Love It\u003c\/h2\u003e\u003cp\u003eBecause it’s the targeted step that takes a good hair routine to a great one. Simple to use, genuinely effective, and built for men who want real results. Available in Alberta at Denim \u0026amp; Smith Barbershops.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"90ml","offer_id":47024004530399,"sku":"7701868511411","price":95.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_8f26ca82-0288-4208-8c92-f9c86c6523ac.png?v=1748551976","url":"https:\/\/denimandsmith.com\/products\/genesis-homme-serum-anti-chute-fortifiant-kerastase","provider":"Denim \u0026 Smith Barbershops","version":"1.0","type":"link"}