{"product_id":"genesis-defense-thermique-kerastase","title":"Genesis Défense Thermique by Kérastase","description":"\u003ch2\u003eKérastase Genesis Défense Thermique Leave-In Heat Protectant\u003c\/h2\u003e\u003cp\u003eA lightweight, leave-in heat protectant that shields weakened, breakage-prone hair from heat damage while fortifying the fibre. Genesis Défense Thermique protects up to 230°C — so you can blow-dry and style with confidence, knowing your hair is getting stronger, not weaker.\u003c\/p\u003e\u003ch2\u003eWho It’s For\u003c\/h2\u003e\u003cp\u003eFor weakened, fragile, or breakage-prone hair that is regularly exposed to heat styling. Ideal for anyone who blow-dries, straightens, or curls their hair and wants to protect and strengthen at the same time.\u003c\/p\u003e\u003ch2\u003eWhat It Does\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eProtects against heat damage up to 230°C\u003c\/li\u003e\n\u003cli\u003eStrengthens and fortifies the hair fibre\u003c\/li\u003e\n\u003cli\u003eReduces breakage caused by heat styling\u003c\/li\u003e\n\u003cli\u003eSmooths and softens for easier styling\u003c\/li\u003e\n\u003cli\u003eLightweight leave-in — no rinsing required\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy You’ll Love It\u003c\/h2\u003e\u003cp\u003eBecause heat styling and hair health don’t have to be at odds. This protectant lets you style freely while actively strengthening your hair — so every blow-dry becomes part of your repair routine, not a setback.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eApply to towel-dried hair before heat styling\u003c\/li\u003e\n\u003cli\u003eWork through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eDo not rinse\u003c\/li\u003e\n\u003cli\u003eBlow-dry, straighten, or curl as desired\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eWhen to Use\u003c\/h2\u003e\u003cp\u003eUse before every heat styling session as part of your Genesis strengthening routine.\u003c\/p\u003e\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss Native Cells\u003c\/strong\u003e — Protect the hair fibre from heat and breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger Root\u003c\/strong\u003e — Strengthens hair at the root\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAminexil\u003c\/strong\u003e — Anchors the fibre and reduces shedding\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat-Shield Technology\u003c\/strong\u003e — Protects against thermal damage up to 230°C\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFragrance\u003c\/h2\u003e\u003cp\u003eA fresh, clean scent with notes of citrus, soft botanicals, and warm musk — light, energizing, and beautifully refined.\u003c\/p\u003e\u003ch2\u003eWhy We Love It\u003c\/h2\u003e\u003cp\u003eBecause it makes heat styling guilt-free. Protect, strengthen, and style in one step — your hair will thank you for it. Available in Alberta at Denim \u0026amp; Smith Barbershops.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"150ml","offer_id":47024003907807,"sku":"6688312656051","price":67.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_6206c780-3f70-4c3d-b343-3375cd1a63e8.jpg?v=1748551975","url":"https:\/\/denimandsmith.com\/products\/genesis-defense-thermique-kerastase","provider":"Denim \u0026 Smith Barbershops","version":"1.0","type":"link"}