{"product_id":"ag-hair-sterling-silver-toning-shampoo","title":"AG Hair Sterling Silver Toning Shampoo","description":"\u003cdiv class=\"product-description rte\"\u003e\n\u003cp\u003e\u003cstrong\u003eAG Hair Sterling Silver Toning Shampoo\u003c\/strong\u003e is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. Its unique violet base neutralizes dullness and brassiness, leaving blonde and silver hair looking cleaner, brighter, and more vibrant. Non-staining. pH 4.5–5.5.\u003c\/p\u003e\n\u003cp\u003ePowered by the \u003cstrong\u003eCARE Complex\u003c\/strong\u003e — a blend of antioxidants including sunflower seed extract, marigold, lavender, red clover, pine, and carnation — that fights free radicals and guards against UV exposure to keep colour bright and healthy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho It's For:\u003c\/strong\u003e Blonde, silver, grey, and white hair needing brassiness correction and colour maintenance. Use once or twice a week, or more frequently for persistent discolouration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Massage into wet hair. Rinse and repeat as desired. Use 1–2 times per week for colour maintenance, or more often for stubborn brassiness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr\u003e\nViolet base neutralizes yellow and brassy tones — non-staining\u003cbr\u003e\nBrightens and clarifies blonde, silver, and grey hair\u003cbr\u003e\nCAREComplex antioxidants protect colour from UV and free radicals\u003cbr\u003e\nNaPCA natural moisturizer keeps hair hydrated\u003cbr\u003e\nUVB protection with Cinnamidopropyltrimonium Chloride\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003cbr\u003e\n\u003cem\u003eViolet Base\u003c\/em\u003e — neutralizes brassiness, non-staining\u003cbr\u003e\n\u003cem\u003eSunflower Seed Extract\u003c\/em\u003e — fights colour-destroying free radicals, UV protection\u003cbr\u003e\n\u003cem\u003ePolyphenol Blend\u003c\/em\u003e (marigold, lavender, red clover, pine, carnation) — keeps colour vibrant\u003cbr\u003e\n\u003cem\u003eNaPCA\u003c\/em\u003e — powerful natural moisturizer\u003cbr\u003e\n\u003cem\u003eSilk Amino Acids \u0026amp; Hydrolyzed Keratin\u003c\/em\u003e — strengthen and condition\u003c\/p\u003e\n\u003cp\u003eAvailable at \u003cstrong\u003eDenim \u0026amp; Smith Barbershops, Calgary, Alberta\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"AG Hair","offers":[{"title":"10 oz","offer_id":47024032874719,"sku":"625336111024","price":26.0,"currency_code":"CAD","in_stock":true},{"title":"1 litre","offer_id":47024032907487,"sku":"625336001752","price":60.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/10oz-Sterling-Silver-Shampoo-Front-scaled.jpg?v=1748552133","url":"https:\/\/denimandsmith.com\/products\/ag-hair-sterling-silver-toning-shampoo","provider":"Denim \u0026 Smith Barbershops","version":"1.0","type":"link"}