{"product_id":"ag-hair-liquid-effects-extra-firm-styling-lotion","title":"AG Hair Liquid Effects Extra-Firm Styling Lotion","description":"\u003ch2\u003eControl. Curl. Hold. All Day.\u003c\/h2\u003e\u003cp\u003eAG Hair Liquid Effects is an extra-firm styling lotion engineered for thick, coarse, or hard-to-control hair. Alcohol-free and loaded with silk and keratin proteins, it delivers long-lasting hold, incredible shine, and humidity resistance — while restoring elasticity, strength, and natural curl definition.\u003c\/p\u003e\u003cp\u003eUse it as a foundation under other styling products to amplify hold and add extra humidity resistance, or on its own for a firm, polished finish that brushes out soft.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eExtra-firm hold with long-lasting humidity resistance\u003c\/li\u003e\n\u003cli\u003eRestores elasticity, strength, and natural curl\u003c\/li\u003e\n\u003cli\u003eAlcohol-free formula — no drying or brittleness\u003c\/li\u003e\n\u003cli\u003eIncredible shine without stickiness\u003c\/li\u003e\n\u003cli\u003eAmplifies hold when layered with other styling products\u003c\/li\u003e\n\u003cli\u003eGreat for roller sets, diffusing, or air-drying\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eWork through clean, damp hair from roots to ends. Blow-dry, diffuse dry, or air dry for a wet look. For a softer finish, brush out once dry.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eCurl Creating Complex (C3)\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eBio-Fermented Tomato Fruit Extract\u003c\/strong\u003e - Shrinks the hair cuticle and encourages curl definition.\u003cbr\u003e\u003cstrong\u003eRice Amino Acids\u003c\/strong\u003e - Hydrate, improve strength, promote curl, and fight frizz.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSilk \u0026amp; Keratin Proteins\u003c\/strong\u003e - Add moisture, strength, elasticity, and shine.\u003cbr\u003e\u003cstrong\u003eNaPCA\u003c\/strong\u003e - A powerful natural moisturizer.\u003c\/p\u003e\u003ch3\u003eFull Ingredient List\u003c\/h3\u003e\u003cp\u003eWater (Aqua, Eau), Polyquaternium-4, PVP, Propylene Glycol, Glycerin, Tetrasodium EDTA, Polysorbate 20, Oryza Sativa (Rice) Extract, Acyl Coenzyme A Desaturase, Lactobacillus\/Tomato Fruit Ferment Extract, Keratin Amino Acids, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, PEG-12 Dimethicone, Silk Amino Acids, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Sodium PCA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Sodium Hydroxymethylglycinate, CI 16035 (Red 40).\u003c\/p\u003e","brand":"AG Hair","offers":[{"title":"Default Title","offer_id":47024009511135,"sku":null,"price":20.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/8oz-Liquid-Effects-Front-scaled.jpg?v=1748552001","url":"https:\/\/denimandsmith.com\/products\/ag-hair-liquid-effects-extra-firm-styling-lotion","provider":"Denim \u0026 Smith Barbershops","version":"1.0","type":"link"}