{"title":"Pureology","description":"\u003cp\u003e\u003cstrong\u003eColour care, perfected.\u003c\/strong\u003e Pureology makes sulfate-free, vegan hair care designed to protect colour-treated hair, powered by its signature AntiFade Complex. Shop Pureology at Denim \u0026amp; Smith, shipped from Calgary or picked up at any of our Alberta locations.\u003c\/p\u003e\n\u003ch2\u003eFind Your Pureology Line\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry hair:\u003c\/strong\u003e \u003ca href=\"\/products\/pureology-hydrate-shampoo\"\u003eHydrate\u003c\/a\u003e (medium to thick) or \u003ca href=\"\/products\/pureology-hydrate-sheer-shampoo\"\u003eHydrate Sheer\u003c\/a\u003e (fine).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFine or flat hair:\u003c\/strong\u003e \u003ca href=\"\/products\/pureology-pure-volume-shampoo\"\u003ePure Volume\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz:\u003c\/strong\u003e \u003ca href=\"\/products\/pureology-smooth-perfection-shampoo\"\u003eSmooth Perfection\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDamaged hair:\u003c\/strong\u003e \u003ca href=\"\/products\/pureology-strength-cure-shampoo\"\u003eStrength Cure\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlonde, silver or grey hair:\u003c\/strong\u003e \u003ca href=\"\/products\/pureology-strength-cure-blonde-shampoo\"\u003eStrength Cure Blonde\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuxury renewal:\u003c\/strong\u003e \u003ca href=\"\/products\/pureology-nano-works-gold-shampoo\"\u003eNano Works Gold\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll-in-one leave-in:\u003c\/strong\u003e \u003ca href=\"\/products\/pureology-color-fanatic-multi-tasking-leave-in-spray\"\u003eColor Fanatic\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","products":[{"product_id":"pureology-color-fanatic-multi-tasking-leave-in-spray","title":"Pureology Color Fanatic Multi-Tasking Leave-In Spray","description":"\u003cp\u003e\u003cstrong\u003eOne spray, many benefits.\u003c\/strong\u003e Pureology Color Fanatic Multi-Tasking Leave-In Spray detangles, primes, protects colour, adds shine and helps shield hair from heat, all in one weightless spray.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients, Explained\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntiFade Complex:\u003c\/strong\u003e An antioxidant blend that helps protect colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat-protecting and conditioning agents:\u003c\/strong\u003e Detangle, smooth and shield.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMulti-tasking.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHeat protection.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeightless.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eAll colour-treated hair, everyday prep and heat styling.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSpray onto towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eComb through.\u003c\/li\u003e\n\u003cli\u003eStyle as usual.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eUse it as your all-in-one prep step before every blow-dry.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKey ingredients are listed above. The full ingredient list is printed on the bottle.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eDoes it protect from heat?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eIs it OK for fine hair?\u003c\/h4\u003e\n\u003cp\u003eYes. It's weightless.\u003c\/p\u003e\n\u003ch4\u003eDo I rinse it out?\u003c\/h4\u003e\n\u003cp\u003eNo. It's a leave-in.\u003c\/p\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"200ml","offer_id":47024005972191,"sku":"6688277102771","price":50.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_b7da2dd1-cd90-4050-b479-b9c5525804d2.png?v=1748551985"},{"product_id":"pureology-nano-works-gold-conditioner","title":"Pureology Nano Works Gold Conditioner","description":"\u003cp\u003e\u003cstrong\u003eLuxury softness, renewed shine.\u003c\/strong\u003e Pureology Nano Works Gold Conditioner deeply conditions and revitalizes colour-treated hair for a soft, glossy, youthful-looking finish.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients, Explained\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntiFade Complex:\u003c\/strong\u003e An antioxidant blend that helps protect colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRenewing botanicals:\u003c\/strong\u003e Nourish and smooth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eLuxurious conditioning.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRenewed shine.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eColour-safe.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eMature, dull or colour-treated hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampoo, apply to lengths.\u003c\/li\u003e\n\u003cli\u003eLeave for 2 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eComb it through for even distribution.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKey ingredients are listed above. The full ingredient list is printed on the bottle.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eCan I use it daily?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eIs it heavy?\u003c\/h4\u003e\n\u003cp\u003eNo.\u003c\/p\u003e\n\u003ch4\u003eWhat's the best shampoo pairing?\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"\/products\/pureology-nano-works-gold-shampoo\"\u003eNano Works Gold Shampoo\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":47024012230879,"sku":"6688277463219","price":58.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_674fab46-5604-4f53-a39c-48ea3d5400eb.png?v=1748552018"},{"product_id":"pureology-nano-works-gold-shampoo","title":"Pureology Nano Works Gold Shampoo","description":"\u003cp\u003e\u003cstrong\u003ePureology's most luxurious care.\u003c\/strong\u003e Pureology Nano Works Gold Shampoo is a luxury sulfate-free shampoo that renews and revitalizes colour-treated hair, leaving it soft, shiny and youthful-looking.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients, Explained\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntiFade Complex:\u003c\/strong\u003e An antioxidant blend that helps protect colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRenewing botanicals:\u003c\/strong\u003e Nourish hair for a softer, shinier look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eLuxurious feel.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRenews dull hair.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eColour-safe.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eMature, dull or colour-treated hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eLather into wet hair.\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003cli\u003eFollow with Nano Works Gold Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eA small amount gives a rich lather.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKey ingredients are listed above. The full ingredient list is printed on the bottle.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eIs it sulfate-free?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eIs it good for mature hair?\u003c\/h4\u003e\n\u003cp\u003eYes. It's designed to revitalize hair that's lost softness and shine.\u003c\/p\u003e\n\u003ch4\u003eIs it a good gift?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":47024012558559,"sku":"6688277430451","price":58.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_a51955ac-7065-4052-8dfa-98ac1d13a42b.png?v=1748552021"},{"product_id":"pureology-hydrate-sheer-shampoo","title":"Pureology Hydrate Sheer Shampoo for Fine, Dry Colour-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eHydration that floats.\u003c\/strong\u003e Pureology Hydrate Sheer Shampoo is a lightweight, sulfate-free, vegan shampoo that hydrates fine, dry, colour-treated hair without weighing it down.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients, Explained\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntiFade Complex:\u003c\/strong\u003e An antioxidant blend that helps protect colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight moisturizers:\u003c\/strong\u003e Hydrate without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMade for fine hair.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeightless hydration.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSulfate-free.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eFine, dry, colour-treated hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eLather into wet hair.\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003cli\u003eFollow with Hydrate Sheer Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eFocus the lather on the scalp and let it rinse through the ends.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKey ingredients are listed above. The full ingredient list is printed on the bottle.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eWill it weigh fine hair down?\u003c\/h4\u003e\n\u003cp\u003eNo.\u003c\/p\u003e\n\u003ch4\u003eIs it sulfate-free?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eSheer or regular Hydrate?\u003c\/h4\u003e\n\u003cp\u003eSheer for fine hair. \u003ca href=\"\/products\/pureology-hydrate-shampoo\"\u003eRegular Hydrate\u003c\/a\u003e for medium to thick hair.\u003c\/p\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":47024016621791,"sku":"6688277561523","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_1016c2b2-26ac-4090-b5d3-9365d582add8.png?v=1748552043"},{"product_id":"pureology-hydrate-conditioner","title":"Pureology Hydrate Conditioner for Dry Colour-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eSoftness that keeps colour bright.\u003c\/strong\u003e Pureology Hydrate Conditioner deeply moisturizes and detangles dry, colour-treated hair while helping preserve colour. It's vegan.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients, Explained\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntiFade Complex:\u003c\/strong\u003e An antioxidant blend that helps protect colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba, green tea and sage:\u003c\/strong\u003e Nourish and moisturize.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDeep moisture.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDetangles.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eColour protection.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eDry, medium to thick, colour-treated hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampoo, apply to lengths.\u003c\/li\u003e\n\u003cli\u003eLeave for 1 to 2 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse with cool water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eRinse with cool water to seal the cuticle and lock in colour.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKey ingredients are listed above. The full ingredient list is printed on the bottle.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eCan I use it daily?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eIs it vegan?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eWhat's the best shampoo pairing?\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"\/products\/pureology-hydrate-shampoo\"\u003eHydrate Shampoo\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":47024016916703,"sku":"6688277594291","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_805d7818-21d1-4cb0-ac4d-5e4c1abd7350.png?v=1748552043"},{"product_id":"pureology-hydrate-shampoo","title":"Pureology Hydrate Shampoo for Dry Colour-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eThirst-quenching care for coloured hair.\u003c\/strong\u003e Pureology Hydrate Shampoo is a sulfate-free, vegan shampoo that hydrates and softens dry, colour-treated hair while helping protect colour from fading. Perfect for Alberta's dry air.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients, Explained\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntiFade Complex:\u003c\/strong\u003e Pureology's signature blend of antioxidants that helps protect colour vibrancy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba, green tea and sage:\u003c\/strong\u003e Botanicals that nourish and moisturize dry hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-free cleansers:\u003c\/strong\u003e Clean gently without stripping colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDeep hydration.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eColour protection.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eVegan and sulfate-free.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eDry, medium to thick, colour-treated hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eLather into wet hair.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water.\u003c\/li\u003e\n\u003cli\u003eFollow with Hydrate Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eA little goes a long way. Pureology is concentrated, so start with a small amount.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKey ingredients are listed above. The full ingredient list is printed on the bottle.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eHydrate or Hydrate Sheer?\u003c\/h4\u003e\n\u003cp\u003eHydrate for medium to thick hair. \u003ca href=\"\/products\/pureology-hydrate-sheer-shampoo\"\u003eHydrate Sheer\u003c\/a\u003e for fine hair.\u003c\/p\u003e\n\u003ch4\u003eIs it sulfate-free?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eIs it vegan?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":47024017834207,"sku":"6688277627059","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_fe908fd2-f7a8-44a3-accf-8f7b892b719e.png?v=1748552052"},{"product_id":"pureology-hydrate-sheer-conditioner","title":"Pureology Hydrate Sheer Conditioner for Fine Hair","description":"\u003cp\u003e\u003cstrong\u003eLight conditioning, lasting colour.\u003c\/strong\u003e Pureology Hydrate Sheer Conditioner gives fine, dry, colour-treated hair weightless moisture and helps protect colour.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients, Explained\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntiFade Complex:\u003c\/strong\u003e An antioxidant blend that helps protect colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight moisturizers:\u003c\/strong\u003e Hydrate without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eWeightless.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDetangles fine hair.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eVegan.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eFine, dry, colour-treated hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampoo, apply to mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eLeave for 1 minute.\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eKeep it off the roots to maintain volume.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKey ingredients are listed above. The full ingredient list is printed on the bottle.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eWill it flatten fine hair?\u003c\/h4\u003e\n\u003cp\u003eNo.\u003c\/p\u003e\n\u003ch4\u003eCan I use it daily?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eWhat's the best shampoo pairing?\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"\/products\/pureology-hydrate-sheer-shampoo\"\u003eHydrate Sheer Shampoo\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":47024018718943,"sku":"6688277528755","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_f65370f1-6475-4b62-b506-7472de793691.png?v=1748552056"},{"product_id":"pureology-pure-volume-conditioner","title":"Pureology Pure Volume Conditioner for Fine, Colour-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eWeightless conditioning, lasting lift.\u003c\/strong\u003e Pureology Pure Volume Conditioner detangles and conditions fine, colour-treated hair without flattening it, while helping protect colour.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients, Explained\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntiFade Complex:\u003c\/strong\u003e An antioxidant blend that helps protect colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight conditioners:\u003c\/strong\u003e Detangle without weight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eKeeps volume.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDetangles.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eVegan.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eFine, flat, colour-treated hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampoo, apply to mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eLeave for 1 minute.\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eKeep it off the roots for maximum lift.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKey ingredients are listed above. The full ingredient list is printed on the bottle.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eWill it flatten my hair?\u003c\/h4\u003e\n\u003cp\u003eNo.\u003c\/p\u003e\n\u003ch4\u003eCan I use it daily?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eWhat's the best shampoo pairing?\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"\/products\/pureology-pure-volume-shampoo\"\u003ePure Volume Shampoo\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":47024019931359,"sku":"6688277364915","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_db689774-1161-465c-b652-7ecb1fbea86a.png?v=1748552063"},{"product_id":"pureology-pure-volume-shampoo","title":"Pureology Pure Volume Shampoo","description":"\u003cp\u003e\u003cstrong\u003eBody for fine, coloured hair.\u003c\/strong\u003e Pureology Pure Volume Shampoo is a sulfate-free, vegan shampoo that adds lift and body to fine, colour-treated hair while helping protect colour.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients, Explained\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntiFade Complex:\u003c\/strong\u003e An antioxidant blend that helps protect colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolumizing agents:\u003c\/strong\u003e Add body and fullness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eAdds volume.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eColour-safe.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSulfate-free.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eFine, flat, colour-treated hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eLather into wet hair.\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003cli\u003eFollow with Pure Volume Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eBlow-dry upside-down after washing for even more lift.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKey ingredients are listed above. The full ingredient list is printed on the bottle.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eIs it colour-safe?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eCan men use it?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eIs it sulfate-free?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":47024021405919,"sku":"6688277397683","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_bfbeaa96-544d-468e-8350-77ffc8e2964e.png?v=1748552070"},{"product_id":"pureology-smooth-perfection-conditioner","title":"Pureology Smooth Perfection Conditioner – Frizz Control","description":"\u003cp\u003e\u003cstrong\u003eSilky, sleek and colour-safe.\u003c\/strong\u003e Pureology Smooth Perfection Conditioner smooths frizz and detangles unruly, colour-treated hair for a sleek, polished finish.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients, Explained\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntiFade Complex:\u003c\/strong\u003e An antioxidant blend that helps protect colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmoothing agents:\u003c\/strong\u003e Help tame frizz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSmooths frizz.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDetangles.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eVegan.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eFrizzy, unruly, colour-treated hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampoo, apply to lengths.\u003c\/li\u003e\n\u003cli\u003eLeave for 1 to 2 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse with cool water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eBlow-dry with a paddle brush for the sleekest finish.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKey ingredients are listed above. The full ingredient list is printed on the bottle.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eCan I use it daily?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eIs it heavy?\u003c\/h4\u003e\n\u003cp\u003eNo.\u003c\/p\u003e\n\u003ch4\u003eWhat's the best shampoo pairing?\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"\/products\/pureology-smooth-perfection-shampoo\"\u003eSmooth Perfection Shampoo\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":47024030417119,"sku":"6688277332147","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_56b7b106-e5c3-4b9e-b1b0-66532931c7b7.png?v=1748552118"},{"product_id":"pureology-strength-cure-conditioner","title":"Pureology Strength Cure Conditioner – Colour-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eRepair, soften, protect.\u003c\/strong\u003e Pureology Strength Cure Conditioner helps strengthen and repair damaged, colour-treated hair, leaving it soft, manageable and resilient.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients, Explained\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntiFade Complex:\u003c\/strong\u003e An antioxidant blend that helps protect colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening agents:\u003c\/strong\u003e Help repair and reinforce damaged hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eStrengthens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSoftens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eColour-safe.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eDamaged, weak, colour-treated hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampoo, apply to lengths.\u003c\/li\u003e\n\u003cli\u003eLeave for 1 to 2 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eLeave it on for 5 minutes once a week as a mini mask.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKey ingredients are listed above. The full ingredient list is printed on the bottle.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eCan I use it daily?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eIs it vegan?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eWhat's the best shampoo pairing?\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"\/products\/pureology-strength-cure-shampoo\"\u003eStrength Cure Shampoo\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":47024030515423,"sku":"6688277266611","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_60995227-6b44-4850-bb2a-31a852715003.png?v=1748552119"},{"product_id":"pureology-strength-cure-blonde-conditioner","title":"Pureology Strength Cure Blonde Purple Conditioner","description":"\u003cp\u003e\u003cstrong\u003eBrighter blonde, softer feel.\u003c\/strong\u003e Pureology Strength Cure Blonde Conditioner is a purple conditioner that tones away brass while helping strengthen and soften blonde, silver and grey hair.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients, Explained\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet pigments:\u003c\/strong\u003e Cancel out yellow and brassy tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening agents:\u003c\/strong\u003e Help reinforce lightened hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eTones and conditions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStrengthens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eVegan.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eBlonde, highlighted, silver or grey hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampoo, apply to lengths.\u003c\/li\u003e\n\u003cli\u003eLeave for 1 to 3 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eLeave it on longer when your blonde looks extra brassy.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKey ingredients are listed above. The full ingredient list is printed on the bottle.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eWill it turn my hair purple?\u003c\/h4\u003e\n\u003cp\u003eNot with normal use.\u003c\/p\u003e\n\u003ch4\u003eCan I use it daily?\u003c\/h4\u003e\n\u003cp\u003e2 to 3 times a week is ideal.\u003c\/p\u003e\n\u003ch4\u003eWhat's the best shampoo pairing?\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"\/products\/pureology-strength-cure-blonde-shampoo\"\u003eStrength Cure Blonde Shampoo\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":47024030548191,"sku":"6688277135539","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/Image1306.jpg?v=1765160148"},{"product_id":"pureology-smooth-perfection-shampoo","title":"Pureology Smooth Perfection Shampoo – Frizz Control","description":"\u003cp\u003e\u003cstrong\u003eFrizz-free and fabulous.\u003c\/strong\u003e Pureology Smooth Perfection Shampoo is a sulfate-free, vegan shampoo that tames frizz and smooths unruly, colour-treated hair while helping protect colour.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients, Explained\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntiFade Complex:\u003c\/strong\u003e An antioxidant blend that helps protect colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmoothing agents:\u003c\/strong\u003e Help tame frizz and flyaways.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eTames frizz.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eColour-safe.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSulfate-free.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eFrizzy, unruly, colour-treated hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eLather into wet hair.\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003cli\u003eFollow with Smooth Perfection Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eBlot hair with a microfibre towel instead of rubbing to prevent frizz.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKey ingredients are listed above. The full ingredient list is printed on the bottle.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eIs it sulfate-free?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eCan I use it daily?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eIs it vegan?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":47024031367391,"sku":"6688277299379","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/Image1307.jpg?v=1765160344"},{"product_id":"pureology-strength-cure-shampoo","title":"Pureology Strength Cure Shampoo – Colour-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eStrength for hair that's been through the wringer.\u003c\/strong\u003e Pureology Strength Cure Shampoo is a sulfate-free, vegan shampoo that helps strengthen damaged, colour-treated hair, reduce breakage and protect colour.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients, Explained\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntiFade Complex:\u003c\/strong\u003e An antioxidant blend that helps protect colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening agents:\u003c\/strong\u003e Help reinforce damaged hair and reduce breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eStrengthens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eReduces breakage.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eColour-safe.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eDamaged, weak, colour-treated hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eLather into wet hair.\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003cli\u003eFollow with Strength Cure Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro Stylist Tip\u003c\/h3\u003e\n\u003cp\u003ePair it with a heat protectant on styling days to prevent new damage.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKey ingredients are listed above. The full ingredient list is printed on the bottle.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eIs it OK for bleached hair?\u003c\/h4\u003e\n\u003cp\u003eYes. For blondes, try \u003ca href=\"\/products\/pureology-strength-cure-blonde-shampoo\"\u003eStrength Cure Blonde\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eIs it sulfate-free?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eCan I use it daily?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":47024031400159,"sku":"6688277201075","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_c9217088-f0d0-4339-962f-6809b63dd7fd.png?v=1748552124"},{"product_id":"pureology-strength-cure-blonde-shampoo","title":"Pureology Strength Cure Blonde Purple Shampoo","description":"\u003cp\u003e\u003cstrong\u003eCool blonde, stronger strands.\u003c\/strong\u003e Pureology Strength Cure Blonde Shampoo is a sulfate-free purple shampoo that neutralizes brassiness in blonde and silver hair while helping strengthen and repair.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients, Explained\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet pigments:\u003c\/strong\u003e Cancel out yellow and brassy tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntiFade Complex:\u003c\/strong\u003e An antioxidant blend that helps protect colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening agents:\u003c\/strong\u003e Help reinforce lightened hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eTones and strengthens.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNeutralizes brass.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSulfate-free.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cp\u003eBlonde, highlighted, silver or grey hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eLather into wet hair.\u003c\/li\u003e\n\u003cli\u003eLeave for 1 to 3 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse, then follow with Strength Cure Blonde Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePro Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eAlternate it with Strength Cure Shampoo to avoid over-toning.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKey ingredients are listed above. The full ingredient list is printed on the bottle.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eWill it turn my hair purple?\u003c\/h4\u003e\n\u003cp\u003eNot with normal use. Start with 1 minute on very light hair.\u003c\/p\u003e\n\u003ch4\u003eCan men use it on grey hair?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eHow often should I use it?\u003c\/h4\u003e\n\u003cp\u003e2 to 3 times a week.\u003c\/p\u003e\n\u003ch4\u003eWhere can I buy Pureology in Alberta?\u003c\/h4\u003e\n\u003cp\u003eOnline at denimandsmith.com, shipped from Calgary, or at any Denim \u0026amp; Smith location across Calgary, Edmonton, Cochrane, Okotoks and Rocky View.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":47024032841951,"sku":"6688277168307","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_6a657f22-33bd-443e-b3e9-ff179759590d.png?v=1748552128"}],"url":"https:\/\/denimandsmith.com\/collections\/pureology.oembed","provider":"Denim \u0026 Smith Barbershops","version":"1.0","type":"link"}