{"title":"Kérastase Genesis","description":"\u003ch2\u003eKérastase Genesis — Anti-Breakage Hair Care at Denim \u0026amp; Smith\u003c\/h2\u003e\n\u003cp\u003eDiscover the Kérastase Genesis collection — a complete anti-breakage system designed to strengthen weakened hair, reduce shedding, and restore resilience from root to tip. Whether your hair breaks during brushing, feels fragile after styling, or sheds more than usual, Genesis has a targeted solution for every step of your routine. \u003c\/p\u003e\n\u003ch2\u003eThe Genesis Routine\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShampoo\u003c\/strong\u003e — Bain Nutri-Fortifiant (dry hair) or Bain Hydra-Fortifiant (normal\/oily scalp)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioner\u003c\/strong\u003e — Fondant Renforçateur for lightweight strengthening\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMask\u003c\/strong\u003e — Masque Reconstituant for intensive weekly repair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSerum\u003c\/strong\u003e — Sérum Anti-Casse for targeted breakage reduction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat Protection\u003c\/strong\u003e — Défense Thermique for styling with confidence\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Treatment\u003c\/strong\u003e — Anti-Breakage Ampoules for severe shedding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGenesis Homme\u003c\/h2\u003e\n\u003cp\u003eThe Genesis Homme range is formulated specifically for men experiencing thinning, breakage, or excessive shedding — with a daily shampoo, scalp serum, volumizing spray, and texturizing wax.\u003c\/p\u003e\n\u003cp\u003eAvailable exclusively in Alberta at Denim \u0026amp; Smith Barbershops. Shop online or visit us in Calgary.\u003c\/p\u003e","products":[{"product_id":"genesis-fondant-renforcateur-kerastase","title":"Kérastase Genesis Fondant Renforçateur Anti-Breakage Conditioner","description":"\u003ch2\u003eCondition, Strengthen, and Stop Breakage in Its Tracks\u003c\/h2\u003e\u003cp\u003eThe Kérastase Genesis Fondant Renforçateur is a lightweight yet powerful anti-breakage conditioner that works in tandem with the Genesis shampoos to reinforce weakened hair from root to tip. Infused with ginger root and edelweiss native cells, it detangles, softens, and fortifies every strand — dramatically reducing breakage caused by brushing and styling.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAnti-breakage conditioner for weakened, fall-prone hair\u003c\/li\u003e\n\u003cli\u003eGinger root and edelweiss native cells reinforce the hair fiber\u003c\/li\u003e\n\u003cli\u003eDetangles and softens for easier, gentler styling\u003c\/li\u003e\n\u003cli\u003eLightweight formula suitable for all hair types\u003c\/li\u003e\n\u003cli\u003ePair with Genesis Bain shampoos for full anti-breakage results\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply to damp hair after shampooing, leave for 2–3 minutes, and rinse for noticeably stronger, softer hair.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"200ml","offer_id":47024002302175,"sku":"3474636857883","price":65.0,"currency_code":"CAD","in_stock":true},{"title":"75ml","offer_id":47024002334943,"sku":"3474636857913","price":30.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_5a988e87-d4f8-42eb-ab11-27e5a6a4e171.jpg?v=1748551974"},{"product_id":"genesis-homme-spray-de-force-epaississant-kerastase","title":"Kérastase Genesis Homme Spray de Force Épaississant Thickening Spray","description":"\u003ch2\u003eInstant Volume and Thickness for Men’s Hair\u003c\/h2\u003e\u003cp\u003eThe Kérastase Genesis Homme Spray de Force Épaississant is a thickening and fortifying spray that gives men’s fine, thinning hair an instant boost of body and volume. Infused with ginger root and edelweiss native cells, it coats each strand to make hair appear visibly thicker, while simultaneously strengthening it against breakage and fall.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThickening fortifying spray for men’s fine and thinning hair\u003c\/li\u003e\n\u003cli\u003eInstantly adds volume, body, and the appearance of thickness\u003c\/li\u003e\n\u003cli\u003eGinger root and edelweiss native cells strengthen the hair fiber\u003c\/li\u003e\n\u003cli\u003eLightweight mist — no heaviness or residue\u003c\/li\u003e\n\u003cli\u003eApply to damp or dry hair before or after styling\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSpray evenly through hair, comb or style as desired, and enjoy visibly fuller, stronger hair all day long.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"150ml","offer_id":47024002859231,"sku":"7701881192627","price":65.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_324e23d1-a264-4488-aea2-3993e335ee2c.png?v=1748551970"},{"product_id":"genesis-homme-bain-de-force-quotidien-kerastase","title":"Kérastase Genesis Homme Bain de Force Quotidien Daily Fortifying Shampoo","description":"\u003ch2\u003eDaily Strength for Men’s Hair\u003c\/h2\u003e\u003cp\u003eThe Kérastase Genesis Homme Bain de Force Quotidien is a daily fortifying shampoo designed specifically for men with hair prone to thinning and breakage. Its gentle yet powerful formula cleanses the scalp thoroughly while reinforcing each strand from root to tip — so hair looks and feels thicker, stronger, and healthier with every wash.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDaily fortifying shampoo for men’s thinning, breakage-prone hair\u003c\/li\u003e\n\u003cli\u003eGinger root stimulates the scalp and strengthens hair at the root\u003c\/li\u003e\n\u003cli\u003eEdelweiss native cells protect the hair fiber against breakage\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use without stripping the scalp\u003c\/li\u003e\n\u003cli\u003ePart of the Kérastase Genesis Homme collection for men\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMassage into wet hair and scalp, lather well, and rinse for a clean, fortified start to every day.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"250ml","offer_id":47024003514591,"sku":"7704091721907","price":60.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/2022-GenesisHomme-PDP-Product-BainForce.jpg?v=1748551974"},{"product_id":"genesis-anti-breakage-fortifying-ampoules-kerastase","title":"Kérastase Genesis Anti-Breakage Fortifying Treatment Ampoules","description":"\u003ch2\u003eAn Intensive Cure for Seriously Weakened Hair\u003c\/h2\u003e\u003cp\u003eWhen your hair needs more than a weekly mask, reach for the Kérastase Genesis Anti-Breakage Fortifying Treatment Ampoules. This concentrated at-home treatment course delivers a powerful dose of ginger root and edelweiss native cells directly to the hair fiber — visibly reducing breakage and fall in just 6 weeks.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConcentrated anti-breakage ampoule treatment for severely weakened hair\u003c\/li\u003e\n\u003cli\u003eClinically proven to reduce hair fall caused by breakage\u003c\/li\u003e\n\u003cli\u003eGinger root stimulates the scalp and strengthens hair at the root\u003c\/li\u003e\n\u003cli\u003eEdelweiss native cells protect and rebuild the hair fiber\u003c\/li\u003e\n\u003cli\u003e6-week treatment course for transformative, lasting results\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply one ampoule directly to the scalp and lengths, massage in, and leave — no rinsing required. Use as a targeted treatment course for your strongest hair yet.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"10 * 6ml","offer_id":47024003711199,"sku":"6688312557747","price":100.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_18bc7bdc-c35b-4573-8ee6-3b4500e94023.jpg?v=1748551974"},{"product_id":"genesis-homme-cire-depaisseur-texturisante-kerastase","title":"Kérastase Genesis Homme Cire d’Épaisseur Texturisante Thickening Wax","description":"\u003ch2\u003eStyle, Define, and Thicken — All in One\u003c\/h2\u003e\u003cp\u003eThe Kérastase Genesis Homme Cire d’Épaisseur Texturisante is a texturizing wax that gives men’s fine, thinning hair definition, hold, and the appearance of greater thickness. Enriched with ginger root and edelweiss native cells, it styles while it strengthens — delivering a natural, matte finish with flexible hold that lasts all day.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTexturizing wax for men’s fine and thinning hair\u003c\/li\u003e\n\u003cli\u003eAdds definition, texture, and the appearance of thickness\u003c\/li\u003e\n\u003cli\u003eGinger root and edelweiss native cells fortify the hair fiber\u003c\/li\u003e\n\u003cli\u003eNatural matte finish with flexible, non-sticky hold\u003c\/li\u003e\n\u003cli\u003eApply to damp or dry hair for versatile styling\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWarm a small amount between your palms and work through hair, shaping and defining as you go for a natural, fuller-looking finish.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"75ml","offer_id":47024003842271,"sku":"7701875032243","price":65.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_92774d59-d058-4625-a492-2674a4917c48.png?v=1748551973"},{"product_id":"genesis-defense-thermique-kerastase","title":"Kérastase Genesis Défense Thermique Heat-Protecting Fortifying Milk","description":"\u003ch2\u003eProtect Your Hair From Heat — and Breakage\u003c\/h2\u003e\u003cp\u003eThe Kérastase Genesis Défense Thermique is a leave-in heat-protecting milk that does double duty: it shields hair from heat styling damage while simultaneously fortifying weakened strands against breakage and fall. Enriched with ginger root and edelweiss native cells, it preps hair for styling while keeping it strong, smooth, and protected.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLeave-in heat protectant milk for breakage-prone hair\u003c\/li\u003e\n\u003cli\u003eProtects against heat styling up to 230°C \/ 446°F\u003c\/li\u003e\n\u003cli\u003eGinger root and edelweiss native cells reduce breakage and fall\u003c\/li\u003e\n\u003cli\u003eSmooths and detangles for easier, gentler styling\u003c\/li\u003e\n\u003cli\u003eLightweight formula — no rinsing required\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply to damp hair before blow-drying or heat styling for strong, protected, beautifully finished hair.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"150ml","offer_id":47024003907807,"sku":"6688312656051","price":67.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_6206c780-3f70-4c3d-b343-3375cd1a63e8.jpg?v=1748551975"},{"product_id":"genesis-bain-nutri-fortifiant-kerastase","title":"Kérastase Genesis Bain Nutri-Fortifiant Shampoo","description":"\u003ch2\u003eStrengthen Hair at the Root — From the Very First Wash\u003c\/h2\u003e\u003cp\u003eThe Kérastase Genesis Bain Nutri-Fortifiant is a nourishing, fortifying shampoo designed for dry, weakened hair that’s prone to breakage and fall. Enriched with ginger root and edelweiss native cells, it gently cleanses while reinforcing the hair fiber from root to tip — leaving hair visibly stronger, softer, and more resilient with every wash.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFortifying shampoo for dry, weakened, and breakage-prone hair\u003c\/li\u003e\n\u003cli\u003eGinger root stimulates the scalp and strengthens hair at the root\u003c\/li\u003e\n\u003cli\u003eEdelweiss native cells protect the hair fiber against breakage\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping natural moisture\u003c\/li\u003e\n\u003cli\u003ePair with Genesis Fondant Renforçateur for full anti-breakage results\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWork into a rich lather, massage into the scalp, and rinse for hair that feels stronger from the very first use.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"250 ml","offer_id":47024004137183,"sku":"3474636858033","price":60.0,"currency_code":"CAD","in_stock":true},{"title":"80ml","offer_id":47024004169951,"sku":"3474636858064","price":25.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_557efa7e-69fc-4ad8-85c5-ba7f85cc841e.jpg?v=1748551977"},{"product_id":"genesis-homme-serum-anti-chute-fortifiant-kerastase","title":"Kérastase Genesis Homme Sérum Anti-Chute Fortifiant Hair Loss Serum","description":"\u003ch2\u003eTarget Hair Fall at the Source\u003c\/h2\u003e\u003cp\u003eThe Kérastase Genesis Homme Sérum Anti-Chute Fortifiant is a targeted scalp serum formulated for men experiencing hair thinning and fall. Applied directly to the scalp, this concentrated treatment stimulates the hair root, reinforces the hair fiber, and visibly reduces hair fall — helping men hold onto more of what they’ve got.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTargeted anti-hair fall serum for men’s thinning hair\u003c\/li\u003e\n\u003cli\u003eGinger root stimulates the scalp and activates hair growth\u003c\/li\u003e\n\u003cli\u003eEdelweiss native cells fortify the hair fiber against breakage\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy formula — no rinsing required\u003c\/li\u003e\n\u003cli\u003eUse daily for best results as part of the Genesis Homme routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply directly to the scalp, section by section, massage in gently, and leave. No rinsing needed.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"90ml","offer_id":47024004530399,"sku":"7701868511411","price":95.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_8f26ca82-0288-4208-8c92-f9c86c6523ac.png?v=1748551976"},{"product_id":"genesis-bain-hydra-fortifiant-kerastase","title":"Kérastase Genesis Bain Hydra-Fortifiant Shampoo","description":"\u003ch2\u003eHydrate, Fortify, and Fight Breakage\u003c\/h2\u003e\u003cp\u003eThe Kérastase Genesis Bain Hydra-Fortifiant is a hydrating, strengthening shampoo formulated for oily scalps with lengths prone to breakage and fall. Its unique dual-action formula purifies the scalp while nourishing and reinforcing weakened hair fibers — so your hair grows stronger and stays on your head where it belongs.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHydrating fortifying shampoo for oily scalp with breakage-prone lengths\u003c\/li\u003e\n\u003cli\u003eGinger root stimulates the scalp and reduces hair fall\u003c\/li\u003e\n\u003cli\u003eEdelweiss native cells protect and reinforce the hair fiber\u003c\/li\u003e\n\u003cli\u003eBalances scalp oiliness without over-drying\u003c\/li\u003e\n\u003cli\u003ePair with Genesis Fondant Renforçateur conditioner for best results\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMassage into wet hair and scalp, lather well, and rinse for a clean, fortified foundation.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"250 ml","offer_id":47024004628703,"sku":"3474636857814","price":60.0,"currency_code":"CAD","in_stock":true},{"title":"80ml","offer_id":47024004661471,"sku":"3474636857852","price":25.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_0497e21c-7b72-4e9a-99f7-2a66376e0f3b.jpg?v=1748551984"},{"product_id":"genesis-masque-reconstituant-kerastase","title":"Kérastase Genesis Masque Reconstituant Anti-Breakage Hair Mask","description":"\u003ch2\u003eRebuild. 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Powered by a concentrated blend of ginger root and edelweiss native cells, it penetrates deep into the hair fiber to rebuild strength, restore resilience, and dramatically reduce breakage — week after week.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIntensive anti-breakage mask for severely weakened, fall-prone hair\u003c\/li\u003e\n\u003cli\u003eGinger root and edelweiss native cells reconstruct the hair fiber\u003c\/li\u003e\n\u003cli\u003eDramatically reduces breakage caused by brushing and styling\u003c\/li\u003e\n\u003cli\u003eRestores softness, shine, and manageability\u003c\/li\u003e\n\u003cli\u003eUse once or twice weekly for best results\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply generously to damp hair after shampooing, leave for 5–10 minutes, and rinse for visibly stronger, healthier hair.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"200ml","offer_id":47024004759775,"sku":"6688312688819","price":92.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_1fd1a28c-0a6b-4296-9768-134dd3dbb0fb.jpg?v=1748551979"},{"product_id":"genesis-serum-anti-casse-fortifiant-kerastase","title":"Kérastase Genesis Sérum Anti-Casse Fortifiant Anti-Breakage Serum","description":"\u003ch2\u003eStop Breakage Before It Starts\u003c\/h2\u003e\u003cp\u003eThe Kérastase Genesis Sérum Anti-Casse Fortifiant is a leave-in anti-breakage serum that targets the root cause of hair fall — weak, fragile hair fibers. Applied to lengths and ends, this lightweight serum coats each strand in a protective shield, reducing breakage by up to 97% and leaving hair visibly stronger, smoother, and more resilient.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLeave-in anti-breakage serum for weakened, fall-prone hair\u003c\/li\u003e\n\u003cli\u003eReduces breakage by up to 97% with regular use\u003c\/li\u003e\n\u003cli\u003eGinger root and edelweiss native cells fortify the hair fiber\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy formula suitable for all hair types\u003c\/li\u003e\n\u003cli\u003eApply to damp or dry hair — no rinsing required\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply a few drops to lengths and ends, comb through, and style as usual for hair that’s protected all day long.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"90ml","offer_id":47024004989151,"sku":"6688312590515","price":95.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/files\/image_dca2ed95-4b43-48fd-8a4c-45bbe765b162.jpg?v=1748551977"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8372\/5535\/collections\/Image_120.jpg?v=1781332009","url":"https:\/\/denimandsmith.com\/collections\/kerastase-genesis.oembed","provider":"Denim \u0026 Smith Barbershops","version":"1.0","type":"link"}